There’s quite a lot of design floor to cowl once you’re approaching a redesign for a model with 250 years of historical past behind it. Fortunately, the design of Glenturret’s whiskey approaches all this historical past with the distinct classiness the distillery is thought for. The uniquely formed bottle already brings a breath of contemporary air to the spirit. The ridged sides convey luxurious, whereas the white label permits the amber coloration of the spirit to pop.
Celebrating it is 250-year-old historical past, The Glenturret is a uncommon jewel that wanted to be understood from its coronary heart with a view to write a brand new chapter with relevance and respect, staging the model for future development underneath the brand new homeowners. Subsequently, the venture began with an immersion go to on the distillery in Crieff, the place our staff had the privilege to share time with extremely passionate folks, understanding the model historical past, core values and experience in producing a few of the most interesting whiskeys.
Every bottle is signed by Lalique, the brand new homeowners of the distillery. By protecting this handwritten contact, coupled with the Glenturret household crest, this can be a luxurious spirit design that honors the longer term and the previous. Our favourite ingredient of the design needs to be the bespoke cap with a gold trim. That is the bottle you get away once you need to impress visitors.
All expressions are offered in a brand new, distinctive bottle signed by Lalique, which breaks conventions throughout the world of single malts; the oblong profile, broad shoulder, crafted element and reassuring weight epitomize The Glenturret’s class and stature. By injecting a daring contact of modernity whereas the visible graphic identification balances the general presentation and conveys The Glenturret’s heritage.
The Glenturret crest, hand-drawn by our staff, proudly options on the brand new packaging, by a delicate play of embossing, sizzling foils and printing particulars, exhibiting a premium place throughout the vary. It’s impressed by the unique Murray household coat of arms, who based The Glenturret Distillery and has performed a key function within the journey of the distillery over the previous 250 years. The Murray household crest was represented by a placing azure color and included three silver stars, the Scottish flag, a knight’s breastplate and crested helmet entwined with an olive department. All particulars have been fastidiously checked out. From black sizzling foil, pure paper texture, embossing and ending to convey the premium look that the model deserves. Including a contact of refinement to the ultra-premium vary, we designed a bespoke cap, produced from pure oak and metallic engraved items. The secondary packaging additionally displays the institutional character of the model by a clear however placing presentation enhanced by printing particulars and the colourful azure tones.
However, the 25 YO and 30 YO are fastidiously protected right into a wood field that includes metallic gold cash.
“This was a major venture; new full model packaging, from the glass by to delivery case and each element in between throughout six expressions. The transient was powerful: present packaging design projecting custom and luxurious positioning, be totally different, related and reduce by in a demanding class. Appartement 103 delivered above and past the transient possessing a uncommon mixture of creativity, venture administration and supply. The staff may be very skilled and all the time pushing onerous to get the absolute best design consequence. We’re delighted with the brand new packaging and I can extremely suggest Appartement 103.” Matthew Turner-International Model Supervisor, The Glenturret.
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