Branding
Wednesday April 7, 2021 By David Quintanilla
The Hangover Free ‘G&T’ From Juniperl Is A Non-Alcoholic Spirit For Health-Conscious Millennials | Dieline


Typically, the very last thing you’ll be able to deal with is a hangover, and Juniperl will get, respects, and fulfills that with their booze-free Gin & Tonic. Their bottle, designed by the staff at Kingdom & Sparrow, is elevated and recent with a dreamy collage panorama scene that makes my case of wanderlust even stronger. Simply because this Gin & Tonic does not embrace alcohol does not make it any much less enjoyable or refreshing than a drink that does. Juniperl is adventurous and accessible and will not make you are feeling such as you’re lacking out on the enjoyable; the truth is, you may be the one having probably the most enjoyable within the morning.


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Juniperl founders Rebecca and Wes got here to us with a mission to launch a classy and inexpensive non-alcoholic different to gin. As energetic, health-conscious millennials themselves, they wished to create one thing that fellow gin-lovers might take pleasure in on social events – with out the hangover the following day.

To assist them stand out within the fast-growing low and no ABV spirits class we centered on speaking a way of pleasure and exercise, with a up to date, feelgood model identification. We mixed lighthearted messaging and a contemporary color palette with playful collage components depicting flavour cues and other people exterior having fun with themselves in nature. Tactile ending elevates the premium, reinforcing the market place while holding it accessible. The result’s a recent feel and appear that’s equally at residence on millennial drinkers’ Instagram feeds as it’s on their cabinets at residence.

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Regardless of launching within the Covid local weather, Juniperl have already had some nice success promoting on-line – and many optimistic suggestions on the branding. Watch this area for extra outcomes quickly!

“The staff at Kingdom & Sparrow utterly received our temporary and created probably the most superb model for us. Their concepts had been so artistic and totally different, they usually’ve actually made our model stand out in opposition to others. We loved the entire course of and completely beloved working with them!” – Rebecca, Founder & Director at Juniperl.

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