Branding
Monday May 10, 2021 By David Quintanilla
The History Of Kikkoman’s Ingenious Soy Sauce Dispenser | Dieline


When you have been to shut your eyes and consider a curvaceous bottle holding a globally well-liked darkish elixir, one you’ve seen sitting atop tables numerous instances, what product involves thoughts? 

You considered a bottle of Coca-Cola, didn’t you? 

Properly, you can argue that Kikkoman’s soy sauce dispenser has reached the identical stage of consciousness all over the world. Stunning in kind and performance, it’s troublesome to think about consuming out at virtually any Chinese language restaurant or sushi joint with out seeing that indispensable glass bottle on the desk.

Regardless of its seemingly easy design, the trail to actuality started at a horrific and defining historic second that may encourage a younger survivor to design in response to destruction, finally boosting Japan’s delicacies worldwide. Although it could take many tries, the enduring bottle would come to outline Kikkoman as a model.

Editorial photograph

Kenji Ekuan was an adolescent when he witnessed the mass destruction wrought by the atomic bomb dropped by the US on Hiroshima. Away at naval faculty, Ekuan would return dwelling to seek out town destroyed, his sister lifeless, and his father, a Buddhist priest who oversaw a neighborhood temple, with radiation sickness that may take his life a 12 months later. The loss and destruction lead Ekuan to design with a philosophy primarily based on his Buddhist religion.

“Confronted with that nothingness, I felt an awesome nostalgia for human tradition,” Ekuan advised the New York Times. “I wanted one thing to the touch, to take a look at,” he added. “Proper then, I made a decision to be a maker of issues.”

“The trail of Buddha is the trail to salvation for all residing issues, however I spotted that, for me, the trail to salvation lay in objects,” Ekuan wrote in a serialized memoir in 2002.

Editorial photograph
Editorial photograph

Ekuan did initially observe in his father’s footsteps, briefly coaching for the priesthood in Kyoto. However he selected to pursue design, intending to participate in shaping the post-war Japanese tradition. Quickly after graduating from the Nationwide College of Positive Arts and Music in Tokyo, Ekuan based GK Industrial Design Associates in 1957. Quickly after, his crew was tasked with creating the brand new Kikkoman bottle.

Earlier than the invention of the brand new bottle, Japanese shoppers would fill small and teapot-like soy sauce dispensers from heavy 1.8L glass bottles, one thing Ekuan would witness his mom doing as a toddler. In contrast to tea kettles, the Kikkoman bottles lacked the advantageous management to refill the small condiment dispensers. Moreover, most of those soy sauce holders have been ceramic, with no solution to know the way full it’s with out opening the lid and peeking inside.

Editorial photograph

The brand new tabletop bottle would have to be simply refillable and easy to raise and use. The high-waisted design permits for a pure circulation of fluid and leads the ring and pinky fingers to relaxation in a pure place. The usage of uncovered glass for the physique was a easy design resolution that rapidly communicated the fill stage. Plus, the mouth is extensive sufficient to make refilling fast, simple, and spill-proof.

Ekuan’s new cap was his design’s most noticeable function, because it solved a common drawback relatable to anybody that’s poured soy sauce from conventional desk dispensers. Soy sauce has a excessive viscosity and tended to drip from typical receptacles when set down, dripping onto the desk. After three years and over 100 tries, the answer was an inverted spout. As an alternative of a downward angle, like conventional soy dispensers or teapots, Kikkoman’s new bottle has an upward spout, inflicting the drop of soy sauce to circulation again into the bottle.

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With its debut in 1961, the Kikkoman bottle got here at a big time for Japan. The nation, seeking to rebuild and redefine itself, had an simply exportable image of a brand new Japan. Soy sauce has been part of Japanese delicacies for hundreds of years, and the brand new bottle satisfies these pleased with the nation’s heritage and custom whereas being a product of a brand new, modern Japan. Kikkoman soy sauce and its new tabletop bottle can be an early instance of Japanese cultural exports that may show profitable, together with different delicacies traditions like sushi, artwork and media together with Godzilla, and know-how corresponding to Sony Walkman.

Remembered for having a monk-like presence, Ekuan would strategy his craft with deeply philosophical concerns. He would design to unravel issues for as many individuals as attainable; his contributions aren’t luxurious resorts that soar into the sky however commuter trains utilized by 1000’s day-after-day, logos for municipalities and comfort shops, and, after all, the Kikkoman dispenser. If Oppenheimer’s dharma led to the destruction of Japan, Ekuan’s would result in the rebirth of a brand new Japanese tradition, financial system, and society.

Editorial photograph
Editorial photograph

Within the many years since introducing Kikkoman’s revolutionary bottle, Kenji Ekuan would additionally design the Yamaha VMAX motorbike and several other trains, together with the 253 collection Narita Categorical and the brand for Ministop, a series of worldwide comfort shops. Ekuan would additionally chair the Japan Institute of Design, function dean of Shizuoka College of Artwork and Tradition, and as a trustee of Artwork Middle School of Design.

Kikkoman would grow to be the leader in Asian sauces in Japan, Australia, Europe, and the USA, with annual gross sales of $3.9 billion. Kikkoman utilized for a 3D object trademark of the bottle, ultimately granted one in 2018 by the Japanese Patent Workplace. Past an emblem for the soy sauce agency, the Ekuan-designed bottle would grow to be an emblem of Japanese tradition and contribution to world delicacies.

Editorial photograph

Kenji Ekuan would cross away in 2015, after many years of pursuing his life as a “creator” whereas making stunning design accessible to everybody. Impressed by the void dying and destruction leaves behind in its wake, Ekuan helped rebuild and redefine his nation, imbuing magnificence in on a regular basis objects corresponding to trains and comfort retailer indicators, each turning into vital fixtures of the brand new, post-war Japan. His humblest creation, the fashionable soy sauce dispenser, can also be his best masterpiece. Swish as it’s helpful, the Kikkoman bottle belongs each in MoMA and your loved one Chinese language takeout spot.



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