Branding
Wednesday April 7, 2021 By David Quintanilla
The Only Thing Cheesy About Cunhapê’s Packaging Is What’s Inside | Dieline


Cunhapê is a phrase that’s derived from the Spanish phrase “cuñape” which is a cheese bread from Bolivia. This snack is a crunchy tacky bread that’s packaged in superbly daring illustrated pouches. Every pouch will not be solely filled with bites of goodness, however the general identification packs a punch that is each timeless and fashionable. With a coloration palette primarily based on the three major colours, you may say that the packaging is easy, reflective of the snack’s simplicity. The illustrated characters add a enjoyable, whimsical sense with out being too overwhelming. General, the one factor tacky about this packaging is the snack that comes inside it.


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Cunhapê comes from a Spanish phrase “cuñapé” which refers to cheese bread however of Bolivian origin. Cunhapê is a complete crunchy cheese bread. The problem for the undertaking was to create an identification that was fashionable, timeless and on the identical time cheerful and that confirmed refinement. And the model would mirror on the packaging communication.

The answer was to innovate in typography and discover essentially the most putting colours for a undertaking that needs to be cheerful and outgoing. The well-crafted typography conveys the tone of magnificence and competence that the consumer sought, however with out being severe or conventional. It’s the combination of the fashionable with the magnificence.

I labored with a contemporary typography, putting and with a robust character. This kind mixed with heat colours, introduced magnificence, but in addition pleasure and excessive spirits to Cunhapê.

For the undertaking I known as an illustrator to signify the youthful tone that we needed for the product traces. The language utilized in all communication could be very relaxed. The “Strive it! Croc, croc” clain brings the product nearer to the buyer.

The croc, croc is an onomatopoeia, a determine of speech that represents the crunching biting motion.

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The fabric was produced in Stand-up Pouch Metallized. With this, the side of aluminum lamination was very evident, reinforcing the premium attribute of the product. Cunhapê is a recipe for Bolivians. Michelle, proprietor of the Cunhapê firm, got here to Brazil to indicate the delicacies of her Bolivian origin.

On the again of the packaging we introduced a joke with the unique dimension of Cunhapê, so that customers know what they’re shopping for. As well as, the buyer additionally finds the remainder of the product line: provolone taste, spicy taste and conventional taste.

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The Stand-up pouch has a zipper for closing. Thus, the buyer can keep the crispiness for for much longer, sustaining the freshness and taste of the Cunhapês.

It was a undertaking made with nice care, so that customers should purchase and eat throughout working hours, within the hustle and bustle of day-to-day.

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