The Area Artistic has rebranded the dairy-free model, Coconuts Natural, to Cecily’s. With brilliant colours and a coastal landscape-inspired carton, this dairy-free ice cream has me prepared for heat summer time nights, a do-it-yourself sundae in hand, and the sound of the ocean’s waves lapping within the background. Ah, to be refreshed. Cecily’s new packaging actually is one in every of a sort and stands out on a shelf of dairy-free ice lotions. This model is able to take the market in stride between the vivid pinks, greens, and blues and the daring emblem lockup.
Cornish dairy-free ice cream model Coconuts Natural has been relaunched as Cecily’s with the assistance of South West branding company The Area Artistic. The rebrand marks an essential step within the model’s journey as distribution ramps up and the marketplace for vegan ice cream grows exponentially.
Entrepreneur Cecily Mills began the enterprise again in 2015 and through a memorable look on Dragons’ Den she wowed the panel along with her ice cream and secured provides of funding from two of the Dragons. Distribution had already gained traction with listings in Tesco and M&S and, in consequence, she determined to not take the funding. In 2020, Cecily determined it was time to reinvigorate the model.
She selected to work with The Area Artistic, identified for his or her standout designs for quite a lot of pure manufacturers akin to Pukka, Pulsin and Religion in Nature. They’ve given the model an entire overhaul together with a reputation change from Coconuts Natural to Cecily’s.
“Our newest rebrand was at all times going to be an important” says Cecily. “I used to be lastly placing my title on the packs and it was going to be so essential that the packs one way or the other represented me in addition to what we had been making an attempt to do from a model viewpoint.”
“The Area Artistic has been superb the entire time. Their preliminary concepts just about blew our minds and we had been so excited from then on to see the place we had been going to take issues.”
David Thomson, Artistic Director at The Area Artistic says that Cecily was eager to painting the up to date aspect of Cornwall – extra surf than sandcastles. “Cornwall has a vibrant creative scene in addition to a few of the most rugged and delightful coastlines on the earth. It’s a haven for lovers of wholesome dwelling, contemporary air and the nice outside. We’ve portrayed this sense with evocative illustrations of the wild Atlantic shoreline.”
The brand new Cecily’s emblem is a daring lockup that communicates the coconut origins of the ice cream in addition to the coastal location of the corporate’s residence. The colorful illustrations painting the solar setting within the west over rugged cliffs and sweeping seashores. The colors change per flavour, however the illustration stays fixed to create interesting and efficient model standout and model blocking each on-line and throughout the freezer aisle.
Cecily’s funding within the rebrand is already beginning to pay dividends. Cecily feedback “To say we’re pleased with the packs is absolutely an understatement. We’ve had our largest week ever on Ocado within the week that we launched the brand new look. All this has been achieved by The Area working remotely over a yr through which there have been three lockdowns. But they’ve nonetheless managed to get to the center of what we wished to characterize on the packs. It has been an excellent course of to date, and we’re wanting ahead to creating the design as we carry out extra flavours!”
Cecily’s Dairy-Free Ice Cream is at present out there to buy direct or from Ocado & M&S.
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