Branding
Monday June 14, 2021 By David Quintanilla
The Tale Of The Little Big Whale By Pearlfisher | Dieline


Who would have thought that the market would have a sustainable and pure bathtub line for youths this quickly. Based by Gabi Jennings, a mother of two, Love Ocean is bringing bath-time simply what it wanted. Not solely is the bottle, designed by Pearlfisher, eco-friendly and constituted of 100% recycled plastic, however it’s imaginative and playful. Whoever mentioned that sustainable design could not be stunning has but to satisfy Love Ocean’s packaging.


Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Pearlfisher has created a playful and purposeful new packaging design system that goals to spotlight the significance of defending our oceans for the wellbeing model, Love Ocean.

Based by mum-of-two, Gabi Jennings, Love Ocean is a sustainable, pure and ocean-inspired vary of bath-time merchandise designed to be cherished, refilled and reused and develop into a cherished a part of each household’s bath-time routine. The signature bottle and whale tail image function an ever-present reminder of the significance of ocean dialog, with the goal of uniting mother and father and youngsters in a dialog about residing extra sustainably with the world round us.

“Gabi created the idea of Love Ocean in response to an absence of really sustainable selections within the children’ bathtub sector. We have been privileged to play an element in visually and playfully telling some of the essential tales of our time in regards to the energy of ocean conservation and why we have to recycle and reuse. We wished to create a construction that celebrated one of many fantastic creatures from our ocean and this impressed the whale tail bottle construction and illustration – a optimistic name to motion of what we’re set to lose if we do not act now and educate all ages on the significance of defending our oceans.” mentioned David Ramskov Hansen, Pearlfisher Managing Director.

Editorial photograph

Describing the design, Jesper von Wieding, Pearlfisher Strategic Artistic Accomplice, defined, “The bottle construction represents the form of a whale and acts as a speaking level, signifying the significance of defending our oceans and the magnificent creatures that inhabit its waters. The straightforward click-off lid is tactile and extremely recognisable – designed to be a gorgeous object for a mother or father to entertain their youngster at bath-time and encourage storytelling in regards to the wonders of the ocean. The tail is a key characteristic of the packaging design, used above the model title; its form is harking back to a coronary heart, linking to the model’s title and a love for our ocean. It additionally evokes fluidity and ocean waves and is ready towards a relaxing and seaspray-inspired off-white and ocean blue color palette.

Editorial photograph

Designed to be cherished and stored, the bottle might be refilled with reusable product pouches that may be delivered direct to folks’s doorways and despatched again to Love Ocean for cleansing and reuse. Nonetheless, whether it is thrown away, the bottle is constituted of 100% recyclable plastic that is ready to be broadly recycled throughout the UK. As well as, Love Ocean has partnered with the Plastic Financial institution to fund the removing of the equal of 1kg of ocean-bound plastic with each bottle of Love Ocean bought.”



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