Branding
Friday April 23, 2021 By David Quintanilla
The Treasure of Zbojniks Has Been Discovered | Dieline


I’ve all the time loathed cocktail snobs. Consuming a selected model or a specific drink would not make you a extra engaging individual. It would not deliver you the next social standing or extra class. So I believed. Then I noticed the packaging for Zbojnicka by Amoth Studio, and I modified my thoughts.

The design is intricate, distinctive, and completely conveys Slovak tradition and traditions. The gilded label, in collaboration with the flowery illustrations, is wealthy with character. Then, take into account the field that the bottles come packaged in, and we’re speaking true craftsmanship. Each finite element is thorough and exquisite, and if you happen to’re a snob once you’re ingesting Zbojnicka I’ll excuse your conduct and possibly even be a part of you.


Editorial photograph

The duty was to create a label for the brand new line of Slovak fruit distillates “Zbojnicka”. The design needed to elevate the distinctive and pronounced character and temper of the model, and convey Slovak tradition and traditions.

To tell apart the brand new product from its rivals and ignite the curiosity of the customers, we determined to create a narrative across the identify of the model – “Zbojnícka”, which suggests “belonging to a Zbojník”.

“Zbojníks” was the identify given to robbers, who participated in widespread insurgencies in opposition to serfdom and the tyranny of rich landowners. These proud and freedom-loving people heroes are, in a approach, the Slovak Robin Hoods of the Center Ages. Tales have it that Zbojníks had been lively within the area of the Slovak mountain vary Mala Fatra and that the slopes of the mountains are strewn with their secret paths. Folks believed that Zbojníks have hidden quite a few treasures on Velký Rozsutec mountain (probably the most stunning and well-known mountain within the area). Many got down to seek for these treasures, however nobody was capable of finding them.

Historically, it’s assumed that Zbojníks had been hiding the gold stolen from the feudal lords within the mountains. However what else might be invaluable for the mighty robbers? A superb drink, in fact, which is commonly valued greater than any gold.

This concept turned a place to begin for our label creation. Zbojnícka distillates are the true treasure of Zbojníks. Every aspect of the label has its significance and tells distinctive tales from Slovak folklore.

We selected matte crème paper with a mushy texture, to evoke the texture of a pure and home-made product. The engraving-stylized illustrations create an impression of being transported into the previous. Crossed shepherd’s axes, which had been utilized by Zbojníks, and a defend, adorned with the ornaments conventional for the Mala Fatra area are positioned within the heart of the label. Collectively, they symbolize traits attribute of Zbojníks – their warlike nature, readiness to combat and defend their treasures. The highest a part of the label is dominated by the engraving illustration of the well-known Velký Rozsutec mountain, which, in response to the legends, hides many treasures. This mix of Slovak ornaments from totally different areas enhances the picture of a really native, conventional product.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



Source link