Andes known as upon Questtonó to work on the modernizing of their model. Boldly claiming that nothing is like cracking open a chilly Andes, their advertising and marketing goes above and past to make it stand out on cabinets. The contrasting black, gold, and white coloration scheme, in addition to the graphics of the emblem, elicit a crisp feeling that may solely be matched by the lightness of the beverage. The inclusion of the Andes mountain panorama throughout the peak of the letter A is each intelligent and edgy.
We labored with Ambev to current to Brazil one of the crucial beloved beer manufacturers in Argentina: Andes. Via our agile innovation methodologies, Quest and Ignition, we reworked ideas and concepts into an actual enterprise.
The result’s a way more trendy model, that maintains a few of its unique visible parts and brings a brand new set of expressions to adapt the model’s message to Brazil.
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