Branding
Thursday January 28, 2021 By David Quintanilla
This Cereal Brand’s Refresh Will Have You Saying “Holy Crap!” | Dieline


We love a product that will get proper to the advantages of consuming it! Holy Crap is a refreshed line of flavored seed-based cereals destined to finish up within the acai bowls of each stylish particular person with an Instagram account. The typeface used is playful and visually arresting. The transition from the packages being metallic to a contemporary, matte shade palette permits Holy Crap to step into the highlight.


Holy Crap, a famend gluten-free, vegan, and natural breakfast cereal, bought its identify from how impressively scrumptious it’s. Take one chew of this granola and odds are, you’ll perceive the namesake. 

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In 2010, Holy Crap was featured on Dragon’s Den, a actuality TV present during which a wide range of entrepreneurs are given the chance to pitch their enterprise concepts to a panel of enterprise capitalists with the aim of gaining investments. Since then, the model has achieved very properly for itself!

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Relying closely on the success led to from that episode, Holy Crap determined just lately to make some modifications to the model identification. From there, Zesty Manufacturers was contracted to develop a brand new search for this well-known cereal. The aim was to provide packaging designs that might replicate up to date positioning and modernize the model.

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The founders’ notion, upon first creating the cereal, was to concentrate on shoppers with meals sensitivities and allergic reactions. If they may make folks blissful from the within out, their mission was full. 

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Zesty Manufacturers labored to develop a brand new model identification that exudes a contented and approachable really feel. Framing the thought of happiness, the full of life emblem includes a refined smiley face, which contributes to buyer?s discovering some enjoyment of any buying expertise that features a bag or two of Holy Crap.

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With a boldness that appears to pop on the shelf, the brand new bundle design makes as courageous of an announcement as its identify. Between the pleasant design cues and the way in which the pictures captures the simplicity of the cereal, the product actually is translated in a enjoyable and engaging means. The zenful character on the again of the bundle (not pictured right here) additionally provides a little bit of playfulness, reflecting the model’s character. It ties collectively the attention of the thoughts and physique connection, which is becoming for the audience!



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