This may very well be helpful – TikTok has added a new, automated response option for messages to enterprise accounts, which might make it simpler to handle frequent queries and/or present related info.
As you may see on this instance, shared by social media professional Matt Navarra, now, in your Enterprise Suite instruments (for TikTok enterprise accounts), you may go to ‘Message settings’ and create both a welcome message for when folks DM your small business, or an auto-reply, based mostly on the key phrases of your selecting.
The straightforward set-up course of allows you to enter in related key phrases in a message that can set off your automated response – so if folks commonly ask, for instance, what hours your small business is open, the key phrase ‘hours’ would doubtless be a reasonably secure catch-all for such, and you may present that info without having to manually intervene.
Used properly, automated messages can assist preserve connection, and supply fast response – however they do have to be approached with warning, so as to present the optimum consumer expertise.
They may be misused – which is why TikTok has additionally carried out a course of which requires all automated response messages to be reviewed by the TikTok moderation team earlier than going dwell.
It will take some thought to get it proper, but when you realize the most typical queries, and you may establish the key phrases for such, it may very well be very helpful, whereas a welcome message may assist folks really feel like your model is responsive and extra lively on the channel.
And with extra companies trying to faucet into the growth of TikTok, there’ll little question be important curiosity. The brand new settings are being rolled out to enterprise accounts, so you will have them now, or you could get them shortly.
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