TikTok is seeking to immediate extra engagement between creators and their followers with the launch of a new Q and A option which allows customers to pose inquiries to creators that can then be answered in future video clips.
As you possibly can see in these screenshots, posted by app analyst Sam Schmir (and shared by Matt Navarra), chosen creators now have the choice to modify on the brand new Q and A perform. The choice then allows customers to pose questions through the creators’ profile – you possibly can see the brand new Q and A icon within the remark part when it is enabled.
When tapped, viewers will see this query composer:
Creators can then use the question as a immediate for a brand new video – whereas different profile guests also can see the listing of questions requested of a creator and Like every as a type of voting for which queries additionally they wish to see addressed.
It is an fascinating option to immediate fan engagement, and maximize connection throughout the app. In fact, customers have at all times been in a position to pose questions throughout a TikTok live-stream, however this permits followers to go away questions as they consider them, versus having to be current within the second.
Maximizing fan connection might have varied advantages for TikTok. For one, it retains customers and creators engaged, and coming again to the app extra typically, nevertheless it might additionally assist creators solidify their followings, which has implications for future influencer advertising and marketing partnerships and growing neighborhood.
It is not clear which creators have entry to the choice as but, however some TikTok customers have reported seeing the choice within the app.
We have requested TikTok for extra data and we’ll replace this put up if/once we hear again.
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