Marketing
Saturday December 26, 2020 By David Quintanilla
TikTok Adds ‘Year in Review’ Option to Highlight the Clips That You Engaged with Throughout the Year


It could be the yr that many need to neglect, however 2020 hasn’t been all dangerous, with folks additionally discovering new methods to work, new methods to attach and new methods to have interaction with household and pals with a purpose to keep in contact. 

And for a lot of, a type of discoveries has been TikTok. The app has been rising quick over the previous couple of years, however it gained much more momentum in 2020, with folks in lockdown in search of leisure. The app’s now on observe to develop into the following billion-user platform, and that is regardless of it being banned in India, and dealing with ongoing speculation about its future in the US.

TikTok’s made lots of new followers, and now, it is trying to present just a little nostalgia to intensify that connection.

At present, TikTok has added a brand new ‘Year in Review‘ function, which permits customers to have a look again on the high movies, tracks and results they engaged with within the app all through 2020.

TikTok Year in Review

As defined by TikTok:

“Beginning right now, we’re supplying you with the chance to take a private stroll down reminiscence lane with our first “Yr on TikTok” in-app function, a particular recap that highlights among the TikTok moments that outlined YOUR 2020 on TikTok.”

A personalised spotlight clip takes a take a look at all of the movies you engaged with on the platform all year long, and together with notes in your favourite parts, it additionally consists of knowledge on how usually you commented on movies, shared them, Likes, and many others.

“Every personalised video highlights TikTok favorites out of your 2020, and even shares a handful of high “vibes” primarily based on the sorts of content material you liked most.”

The choice’s just like Fb’s common ‘Reminiscences’ prompts, which will help to extend your reference to the app. While you look again and get reminiscence, you notice that Fb was part of that have, which might make you are feeling extra optimistic in regards to the position the app performs in your day-to-day communications.

Along with this, when customers share their Yr on TikTok video on TikTok they’ll additionally unlock a particular “2021” badge which may be added to their profile photograph “to assist ring within the new yr”.

It is a pretty easy means to assist showcase your in-app experiences, and spotlight the position that TikTok has performed in your life all year long. TikTok is not capable of generate clips for customers who have not been extremely energetic within the app, so not everybody may have the chance to participate, however TikTok did additionally launch its overall trends list for 2020 earlier within the month. 



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