Wednesday June 2, 2021 By David Quintanilla
TikTok Announces New Initiatives for Pride Month, Including Creative Tools for Clips

June is Satisfaction Month, and TikTok has announced a spread of recent initiatives and instruments to assist customers participate in celebrating the LGBTQ+ neighborhood, and selling creators inside the app.

First off, TikTok has launched a brand new push behind the hashtag #ForYourPride to encourage neighborhood participation within the occasion.

It is attention-grabbing, on this context, that TikTok has carefully related the marketing campaign with the favored #FYP hashtag, which nearly each TikTok consumer provides to their uploads within the hopes of gaining extra publicity within the app. Which TikTok has stated doesn’t have any impact on its algorithms or process, so there is not any actual level in including the #FYP or #ForYou hashtags anyway. Possibly this can be a technique to redirect customers away from making use of these tags, and highlighting the opposite, extra related markers they might add to their captions.

When it comes to artistic instruments, TikTok has added 9 new colourful results to your clips, “together with Rainbow Hair, Rainbow Curtain, Rainbow Path, Satisfaction Lighting, Satisfaction Time Warp, Satisfaction Rainbow Cheeks, Satisfaction 3D Lashes, Satisfaction Glittery, and Satisfaction Flag Sky AR”.

TikTok Pride Month

In different phrases, there’s going to be a whole lot of rainbows in your TikTok feed over the following month. How you’re feeling about that may come down to private perspective.

TikTok has additionally introduced the contributors in its second annual LGBTQ+ TikTok Trailblazers initiative, which appears to be like to focus on creators making a optimistic impression on the platform.

TikTok Pride Month

TikTok will spotlight work from these customers all through the month, with function spots by itself profiles and on the Uncover web page.

TikTok may even host a spread of musical performances and community-building occasions through TikTok LIVE, together with performances from Charlie XCX, BennyDrama and Gia Woods. It is also working the first-ever world TikTok Satisfaction March, “a TikTok LIVE Lineup fundraising occasion spanning 12 hours throughout 24 totally different applications hosted by nations across the globe”.

Main occasions like these might assist to spice up curiosity in TikTok Dwell extra broadly, which can be progressively morphing into an eCommerce vehicle within the app.

And eventually, TikTok can be donating $500K to organizations that help the LGTBQ+ neighborhood.

Satisfaction Month is a crucial initiative in serving to to boost consciousness of the LGTBQ+ neighborhood, and facilitate higher understanding of different existence, and broader acceptance of the identical. And with TikTok now changing into a extra important aspect of the social media panorama, it can also play an necessary function in amplifying these messages, and facilitating connection inside the app. 

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