Marketing
Tuesday February 9, 2021 By David Quintanilla
TikTok Announces New Licensing Arrangement with Universal Music Group


TikTok has immediately announced a brand new take care of Common Music Group which is able to give TikTok customers entry to extra licensed music, and strengthen ties between the app and the music business,

As defined by TikTok:

“With this settlement, which covers recorded music from artists at UMG’s labels and songwriters with Common Music Publishing Group (UMPG), TikTok customers will likely be extra empowered than ever to specific themselves by means of music, soundtrack their video creations with songs about which they’re passionate and construct communities round artists and music-centered tradition. TikTok customers will now be capable to incorporate clips from UMG’s full catalog of music, spanning the corporate’s iconic labels, songwriters and world territories.”

TikTok has already established itself as a powerhouse for music promotion, with a single, viral TikTok clip capable of spark 1000’s of gross sales of associated tracks.

Take, for instance, this TikTok clip that you simply’re little doubt well-aware of by now:

That single clip noticed Fleetwood Mac’s 1977 album ‘Rumors’ return to the top 10 on the Billboard chart.

UMG counts numerous big-name stars in its again catalog, together with Kanye West, Girl Gaga and Rihanna. And whereas plenty of tracks from these artists have been accessible within the app for a while, the brand new settlement formalizes the partnership, guaranteeing that TikTok customers will be capable to entry extra Common music and use it of their clips, with out threat of infringing copyright.

That, after all, would not prolong to model use. Manufacturers on TikTok are directed in direction of its licensed ‘Commercial Music Library‘ for his or her clips, with a view to keep away from any undesirable affiliation. Manufacturers that need to use licensed music want to determine particular person agreements with artists, which will not change because of this new settlement. TikTok introduced an analogous association with Sony Music back in November

Given the platform’s rising affect, notably for musicians, it is smart for music publishers to determine higher reference to the app, with a view to maximize income share, and look to future alternatives.

Certainly, TikTok additionally notes in its announcement that: 

“The businesses have moreover pledged to experiment with thrilling new options.”

What these ‘thrilling’ options may be, we do not know as but, however setting formal agreements in place units the stage for TikTok to change into an much more important platform for music promotion transferring ahead. 



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