Marketing
Wednesday April 7, 2021 By David Quintanilla
TikTok Announces New Partnership with IPG Mediabrands, Expanding Brand Opportunities


TikTok has announced a brand new partnership with IPG Mediabrands, which is able to see the 2 entities create a sequence of latest applications to attach IPG’s slate of manufacturers to expanded promotional alternatives on the quick video platform.

TikTok x Mediabrands

As defined by TikTok

“At present, IPG Mediabrands and TikTok are becoming a member of forces to spearhead a first-of-its-kind creator and content material accelerator initiative designed to drive manufacturers to the middle of tradition. IPG Mediabrands and TikTok will co-create a sequence of customized applications for IPG Mediabrands’ shoppers, serving to them construct an genuine presence on TikTok by tapping into the platform’s neighborhood of creators.”

The partnership will facilitate connection and coaching to Mediabrands’ 13,000 media and advertising and marketing specialists in over 130 international locations, which is able to see TikTok’s advert choices given extra publicity and focus amongst media shopping for specialists.

Amongst varied experiments, Mediabrands and TikTok will create a ‘bespoke Creator Collective’, which is able to convey collectively a gaggle of numerous creators who will present hands-on TikTok steerage to Mediabrands’ shoppers.

TikTok will even maintain common “Creator Camps,” the place TikTok creators will present Mediabrands shoppers with strategic counsel and suggestions on their upcoming on-platform campaigns.

Primarily, the partnership will assist TikTok broaden its advert enterprise by showcasing its varied choices to Mediabrands’ slate of shoppers, whereas it’ll additionally allow TikTok to supply extra industrial alternatives to creators by connecting them with related manufacturers to help with their campaigns.

That is an essential component of focus for TikTok, as a result of whereas it continues to grow, and turn out to be a real rival within the social media house, TikTok nonetheless would not provide the identical earnings potential that YouTube or Fb can present.

If TikTok can facilitate extra industrial alternatives, that may assist it make sure that its prime creators receives a commission for his or her on-platform efforts, maintaining them round, whereas additionally constructing its personal enterprise potential. 

As such, that is one other essential step for the app.

Snapchat just lately introduced a similar deal with Gannett, which is able to see its app showcased to Gannett’s portfolio of manufacturers for promotion.



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