Marketing
Wednesday January 13, 2021 By David Quintanilla
TikTok Announces New Policy Updates to Better Protect Younger Users


TikTok has announced a raft of adjustments to its default privateness settings for youthful customers as a part of its ongoing effort to implement higher methods to guard susceptible members of its viewers. Which, given the youthful skew of its consumer base, is a very essential focus for the short-form video app.

The most important change will see all accounts created by customers aged 13-15 now set to ‘Non-public’ by default. Individuals underneath 13 are technically not allowed to sign-up for an everyday TikTok account.

As defined by TikTok:

“Beginning at this time, we’re altering the default privateness setting for all registered accounts ages 13-15 to personal. With a personal TikTok account, solely somebody who the consumer approves as a follower can view their movies. We wish our youthful customers to have the ability to make knowledgeable decisions about what and with whom they select to share, which incorporates whether or not they wish to open their account to public views. By partaking them early of their privateness journey, we will allow them to make extra deliberate choices about their on-line privateness.”

Which is an effective strategy – by limiting the viewers for movies by default, TikTok can also be educating youthful customers as to how these methods work, which might present them with a greater understanding of their privateness choices transferring ahead.

Along with this, TikTok can also be implementing new restrictions on feedback, engagement and the downloading of movies created by youthful customers.

  • We’re tightening the choices for commenting on movies created by these ages 13-15. These customers can now select between ‘Associates’ or ‘No One’ for his or her account; the ‘Everybody’ remark setting is being eliminated.
  • We’re altering Duet and Sew settings to now make these options accessible on content material created by customers age 16 and over solely. For customers ages 16-17, the default setting for Duet and Sew will now be set to Associates.
  • We’ll solely permit downloads of movies which were created by customers 16 and over. Different customers can resolve whether or not they wish to permit downloads of their movies, although for customers ages 16-17 the default setting will now be modified to Off except they resolve to allow it.
  • The “Recommend your account to others” setting can be switched off by default for customers ages 13-15.

These are good updates, which ought to provide extra safety for youthful customers. In fact, there are nonetheless methods to subvert the sign-in course of, and to get across the preliminary, sign-in age gate. However in phrases what TikTok is ready to do itself, these additional limitations ought to provide extra safety, and cut back undesirable publicity within the app. 

Along with this, TikTok’s additionally partnering with Common Sense Networks to enhance the protection of its TikTok for Younger Users providing.

“Via our partnership, Widespread Sense Networks will present extra steering on the appropriateness of content material for kids underneath 13 as we work to create an pleasing and secure viewing expertise.”

Amid the app’s large progress over the previous two years, TikTok has additionally needed to quickly replace its processes with a purpose to higher defend youthful customers, whereas additionally guaranteeing that their knowledge just isn’t being harvested and utilized in unethical, even unlawful methods.

The platform has confronted a variety of authorized challenges on this – in July 2019, the UK Info Commissioner launched an investigation into how TikTok handles the private knowledge of its younger customers, and whether or not it prioritizes the protection of youngsters on its community. In February 2019, the FTC fined TikTok a record $5.7 million for illegally accumulating the names, e mail addresses, photos and places of youngsters underneath age 13. And in August final yr, French officers announced a brand new investigation into TikTok’s data-gathering practices, primarily on account of issues round its measures to guard youthful customers.

TikTok has additionally been banned in some regions over its failure to guard kids from publicity to offensive content material, whereas only in the near past, a damages claim was made on behalf of a 12-year-old woman from London over “lack of management of private knowledge”. 

It is a key component of concern, and with reviews suggesting that more than a third of the app’s users are under 14 years of age, it is of explicit significance that TikTok takes extra steps to handle such points.

Which is why these new measures are essential. As famous, they will not handle each concern, but it surely’s good to see TikTok taking proactive measures to raised defend its youthful, extra impressionable viewers.



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