Marketing
Friday April 30, 2021 By David Quintanilla
TikTok Announces New Tools and Initiatives for Asian American and Pacific Islander Heritage Month


TikTok has announced a spread of recent artistic instruments and initiatives as a part of Asian American and Pacific Islander Heritage Month, which is being celebrated within the US all through Could.

And with the Asian group being subjected to elevated stress in latest months, with race-based violence on the rise, the occasion this 12 months is extra vital than ever in facilitating assist and group round API customers.

First off, TikTok is including new stickers and results to assist customers take part within the occasion, and share tales of API tradition and group.

TikTok Asian and Pacific Islander Heritage stickers

As defined by TikTok:

“The creation of the stickers was led by Julia Yellow, a TikTok worker of Taiwanese descent, who was impressed to create stickers that appeared past id and celebrated the totally different dimensions of API cultures. To function an API Heritage Month sticker, open the Stickers tray after filming and add them on prime of your video.”

In trying to additional spotlight creators within the API group, TikTok has additionally introduced its inaugural “API TikTok Trailblazers record”. 

TikTok API Trailblazers

The record contains a number of the platform’s most influential customers:

“These people had been acknowledged and nominated by the North America API creator group for his or her ardour and dedication to creating content material that connects and evokes. Our Trailblazers are utilizing their platform to teach, entertain, and advocate for the API group. From a Korean vegan lawyer to a fire-breathing dancer from Polynesia, these creators are proudly representing their API heritage authentically and creatively day-after-day.”

TikTok will look to additional spotlight their work all through the month.

Along with this, TikTok may even rejoice broader API tradition and tendencies with #WeAreAPI and #AsianTikTok content material featured on the Uncover web page, which may even join TikTok customers by way of to a schedule of TikTok LIVE programming that includes API creators and artists.

And eventually, TikTok will donate $275,000 to non-profit organizations which might be working to combat for racial equality and justice, and offering applications and sources to native API communities. 

Once more, given the present local weather, and the rise in Asian-based assaults, it is probably extra vital than ever that individuals take part within the celebrations, and present their assist for the API group.

The brand new options shall be out there in TikTok from Could 1st, with programming to be scheduled by way of the month. 



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