Regardless of user safety concerns, and ongoing international tensions which may result in growth impacts for the Chinese language-owned app, TikTok stays massively well-liked, as soon as once more main the worldwide obtain charts on each iOS and Android in Might, in response to the newest information from Sensor Tower.
The app has held the highest spot on the obtain charts for months, and continues to develop, regardless of various regulatory considerations and the rise of other instruments and choices.
As defined by Sensor Tower:
“TikTok was essentially the most downloaded non-gaming app worldwide for Might 2021 with greater than 80 million installs. The international locations with the most important variety of TikTok installs had been from Brazil at 16%, adopted by Douyin in China at 12%.”
So it isn’t TikTok in isolation included in these stats, with the Chinese language model ‘Douyin’ additionally factored in. However nonetheless, the app’s sustained development is spectacular, and underlines the rising relevance of the platform for youthful customers specifically.
Even when you do not prefer it, otherwise you simply do not get why it is so well-liked, it’s good to be paying consideration, and contemplating its potential worth in your advertising and marketing plan.
But even so, TikTok nonetheless faces numerous potential development challenges, with the European Fee just lately giving TikTok a month to reply claims that it is a hazard to minors, and Italian authorities forcing the corporate to remove more than 500,000 accounts resulting from considerations about minors utilizing the app.
And that is earlier than you contemplate the continuing considerations round information surveillance, and TikTok’s attainable linkage to the Chinese language Authorities, with the app just lately including new biometric data collection into its Phrases of Service, which could possibly be set to spark new alarm bells amongst some regulatory teams. The US has additionally implemented new restrictions on Chinese language-owned corporations over the attainable use of surveillance know-how outdoors of China, and it stays attainable that TikTok may finally be caught up on this push.
In different phrases, regardless of TikTok’s reputation, it may nonetheless face bans or restrictions in some areas, with numerous investigations nonetheless analyzing the potential safety dangers of the app.
However proper now, it stays an vital platform, and one that every one manufacturers ought to at least make themselves conscious of, and monitor because it continues so as to add extra enterprise instruments.
In wanting on the different apps listed, Fb nonetheless dominates the general chart, with 4 of the highest 10 apps in all classes, and there is been little motion, total, since Sensor Tower’s last update. As such, it is TikTok that continues to be the story to observe, and with the app projected to succeed in a billion customers someday this yr, it is undoubtedly value paying extra consideration to the app.
You’ll be able to take a look at Sensor Tower’s newest obtain charts here.
You must be logged in to post a comment.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.