Whereas Fb works to replicate TikTok’s functions, with a view to slowing the app’s rapid growth, TikTok can also be trying to return hearth, with stories that the brief video platform is working to add a new group chat option at some stage this yr.
As reported by Reuters:
“Video-sharing platform TikTok could launch a bunch messaging characteristic this yr, individuals with information of the discussions advised Reuters. […] Group messaging is a part of proprietor ByteDance’s plan to develop TikTok into extra of a “social interactions app”, one of many sources mentioned.”
That, mixed with TikTok’s recognition amongst youthful customers, might make TikTok a a lot larger challenger for Fb, with many Instagram-based discussion groups more likely to migrate over to TikTok as a substitute.
The capability to share TikTok clips inside that chat choice would additional increase its potential utilization, and will assist TikTok construct on its already high engagement levels.
As additional famous by Reuters, group chat is already a characteristic within the Chinese language model of TikTok, known as ‘Douyin’, so it isn’t overly shocking to see the identical being probably replicated in TikTok.
Douyin serves a variety of functions for its 600 million Chinese users, together with eCommerce and communications, together with the acquainted TikTok options. That offers TikTok a developmental benefit over different early-stage apps, as a result of whereas options like group chat shall be new to customers outdoors of China, TikTok’s platform for such has primarily already been tried and examined – and the identical goes for brand new AR instruments, video modifying options, and so on.
Douyin added group chat back in 2019, whereas it additionally added a video chat choice last year.
If TikTok can get these options proper, it might properly pose an actual problem to Fb’s dominance, notably resulting from its maintain on youthful consumer teams. If TikTok can turn into the app of alternative for such interactions, that may put it in good stead to construct on that recognition shifting ahead, with Fb and Insta doubtlessly shedding floor in-step.
There’s nonetheless a protracted technique to go on this, and it will take greater than only a chat choice to safe TikTok’s path to success. However the indicators are optimistic – and if it may possibly set up clearer pathways to share income with creators, that shall be one other key step in constructing to the following stage for the app.
We’ll preserve you up to date on any progress.
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