With the annual Cannes Lions promoting awards developing, TikTok is trying to become involved – however sadly, TikTok movies, at current, do not match into the prevailing Cannes classes.
In gentle of this, TikTok is launching its own promotion, in celebration of Cannes Lions, known as #CreativityForGood, which is able to invite TikTok customers to create a TikTok-style marketing campaign or commercial for considered one of 4 partnering non-profits, or one other trigger that they are enthusiastic about.
As defined by TikTok:
“Via the #CreativityForGood Hashtag Problem, launching at the moment, we’re showcasing how our world group of creators and customers drive social change and encourage motion – whether or not or not it’s supporting a favourite charity, volunteering, or performing random acts of kindness to brighten somebody’s day. As a part of #CreativityForGood, we have additionally partnered with 4 worldwide non-profit organizations that create good day-after-day via their work.”
The 4 non-profits collaborating within the initiative are:
TikTok customers shall be inspired to create their very own video clips to advertise these causes, utilizing the #CreativityForGood hashtag, with the intention to increase the important thing messaging of every, and contribute to broader consciousness. TikTok may also donate $50,000 to every of the 4 non-profits featured.
It is an fascinating strategy from TikTok, trying to increase engagement round promoting campaigns, and immediate creators to basically take into account how they could be capable to convert their TikTok abilities into model promotions. Which might result in them gaining new, paid promotional alternatives – so whereas the important thing focus right here is on boosting these charity organizations, a facet profit may very well be that it highlights branded content material potential for extra TikTok creators.
It might additionally assist to additional spotlight the advantages of promoting on TikTok, and the artistic abilities of its group for such goal. The video clips that see excessive engagement may also underline the platform’s potential in that respect – and possibly, that can see TikTok achieve additional recognition as a promotional platform, and its personal spot within the Cannes Lions competitors in future.
Both approach, it may very well be an fascinating showcase of artistic concepts for TikTok campaigns.
You may learn extra concerning the initiative, and see examples of promotions, here.
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