Marketing
Friday May 14, 2021 By David Quintanilla
TikTok Launches New #FactCheckYourFeed Initiative to Promote Digital Literacy


Misinformation has change into a key focus for each digital platform, and this week, TikTok has announced a brand new initiative to assist enhance digital literacy, and cease the unfold of deceptive experiences inside its app.

Known as #FactCheckYourFeed, the brand new marketing campaign goals to assist equip TikTok customers with the abilities they should “critically have interaction with content material, navigate our platform safely and guard themselves in opposition to potential harms.”

As you’ll be able to see on this instance, the brand new initiative will use TikTok clips from a spread of creators and public figures to stipulate key classes in learn how to detect and keep away from deceptive information on-line, all offered in TikTok’s distinctive model.

As defined by TikTok:

We take the duty to assist educate our customers critically, which implies ensuring that everybody has entry to good, correct data each time they want it. To attain this, it is necessary that our customers are in a position to accurately determine what they’re watching and to know if they’re being given probably inaccurate or dangerous data.”

Digital literacy is now a crucial consideration for social media platforms particularly, with round 71% of people now getting not less than a few of their information enter from social media apps. That makes all social platforms key information sources, and with the real-time, public nature of social feeds, that additionally lends the medium to misinformation campaigns, and focused pushes aimed to affect public motion primarily based on variable agendas.

And whereas TikTok will not be thought of a key supply of such efforts, it’s being focused by misinformation and disinformation teams.

As per the platform’s most up-to-date transparency report, TikTok eliminated over 340,000 movies within the US within the second half of final yr for breaking its guidelines round election misinformation, whereas it is also getting used to unfold propaganda and politically-focused content material in various regions

In some methods, TikTok may very well be much more necessary for such efforts, given its reputation amongst youthful audiences. If TikTok can play a job in offering such schooling to youthful consumer teams, that may assist to extend consciousness transferring ahead, which is able to higher place individuals to view such content material with a extra crucial eye in future.

I imply, actually, we ought to be instructing digital literacy in colleges as a matter in fact – as is now completed in Finland – given the importance of its position in influencing political actions and voter exercise across the polls.

However with that also seemingly a good distance off, packages like this must do, and it is good to see TikTok taking the initiative and trying to present extra steering to customers on the important thing issues to look at for, whereas additionally speaking that to them within the methods they’re extra comfy with, and attentive to.

“Our ambition is for #FactCheckYourFeed to encourage our group to dig somewhat deeper and assume somewhat wider. Growing these necessary abilities won’t solely assist individuals whereas on-line, however of their on a regular basis lives.”

An necessary, and worthwhile, goal, which may have a spread of flow-on advantages.



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