Marketing
Tuesday March 30, 2021 By David Quintanilla
TikTok Launches New ‘Playlists’ Feature to Group Clips into Themed Collections


This may very well be an effective way to spice up engagement together with your content material on TikTok.

Late final week, TikTok started rolling out a new ‘Playlists’ feature with chosen creators, which allows customers to group their TikTok clips into themed collections.

TikTok playlists example

As you possibly can see on this instance from TikTok influencer Jera Foster-Fell (shared by social media skilled Matt Navarra), the brand new choice lets you create devoted collections of video clips, which you’ll be able to identify as you want (as much as 15 characters), which are then displayed in your peofile.

Foster-Fell additionally posted this instance of find out how to create a playlist:

The method is pretty easy – you faucet on the ‘Kind movies into playlists’ immediate above the video show in your profile, identify your playlist, then choose the movies you wish to add to it. As soon as saved, that playlist is then made accessible in your profile for guests to take a look at.

Based on additional information posted by app researcher Alessandro PaluzziPlaylists will finally be made accessible on all Creator and Enterprise accounts, with the content material limitations being that you will solely have the ability to add public movies to an inventory, and every particular person clip will solely be eligible to be added to 1 playlist at a time.

The choice may very well be an effective way to create longer, thematic TikTok content material, and enhance engagement together with your clips.

For manufacturers, that might provide the alternative to put up product tutorials or explainers, for instance, which run in sequence primarily based on how folks typically want them, whereas for normal creators, it might present extra impetus to create episodic content material, with every clip carrying over to the subsequent, ideally conserving folks round for longer and constructing stronger viewers connection.

There is a vary of how it may very well be used, with a sequential or cliffhanger-style method probably serving to to maintain your viewers coming again for extra, rising engagement, and attain, in consequence.

However the function shouldn’t be accessible to all Enterprise and Creator profiles simply but. We have requested TikTok for an replace on its availability, and the way the rollout will progress, however we’ve not heard again from them on the time of publication. 

Nevertheless it’ll undoubtedly be one thing to contemplate, and a brand new factor to construct into your platform method.

We’ll replace this put up with extra information because it involves us.

UPDATE (3/29): TikTok has confirmed that Playlists is at the moment being examined with enterprise and creator accounts, with a view to the choice being rolled out to extra customers within the close to future.





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