Marketing
Monday April 5, 2021 By David Quintanilla
TikTok Launches New Support Resources as Part of Sexual Assault Awareness Month


TikTok has announced a brand new set of help sources as a part of Sexual Assault Consciousness Month, which is a crucial initiative for the app, given its attain to youthful, extra socially energetic audiences.

TikTok Sexual Assault Awareness Month

As you may see in these photographs, TikTok has partnered with RAINN (Rape, Abuse & Incest Nationwide Community) in growing a brand new assortment of instructional content material, which will likely be highlighted all through the month on the Uncover web page within the app.

As defined by TikTok:

“Sexual Assault Consciousness Month is a time to acknowledge the essential conversations taking place on our platform about sexual violence, restoration, and advocacy. We have been working with specialists to enhance our understanding of sexual assault and trauma and how you can foster a secure and supportive house for survivors. Now, we’re rolling out new sources we developed with steering from specialists. Our purpose is to make entry to help available to anybody in want and educate the broader group on this essential challenge.”

The brand new guides present recommendation and data on sexual assault, and hyperlinks to the Nationwide Sexual Assault Hotline for these needing extra assist.

Along with this, TikTok’s additionally wanting so as to add extra help instruments within the coming months, in an effort to assist customers higher perceive, and handle issues and points.

As famous, given the youthful skew of TikTok’s viewers, this is a crucial initiative, whereas the app has additionally come below scrutiny over its depiction of younger women, particularly, and the content material it showcases inside its suggestions.

Again in October, TikTok was temporarily banned in Pakistan over ‘immoral and indecent’ content material, whereas the app has additionally been banned in other regions as a result of pornographic and inappropriate’ video clips. TikTok is working to enhance its methods on this respect, and has made advances based mostly on variable native guidelines, however given this focus, it is vital for the app to offer associated help, the place doable, and to look to teach and inform its person group.

Given TikTok’s attain, this might additionally play an essential function in normalizing such conduct, and educating younger individuals extra broadly. If TikTok can present the instruments and sources required to assist customers higher perceive their help choices, and the definitions round such, that would have a major impression.

As such, this is a crucial new initiative from TikTok, not only for this month, however transferring ahead.



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