Marketing
Monday April 5, 2021 By David Quintanilla
TikTok Launches New Video Editor to Help Brands Create More Native-Looking TikTok Clips


This might be useful – TikTok has launched a new video editor tool which is designed to assist entrepreneurs create more practical, native-looking TikTok video clips for his or her channels. 

As defined by TikTok:

“TikTok Video Editor is a web based good editor that provides advertisers entry to a collection of TikTok-style enhancing options. It lets you shortly and precisely produce native-feeling content material with TikTok-style parts, together with common music, fonts, colours and extra. You possibly can simply add customized subtitles, crop property, and minimize scenes precisely the way you need in moments.”

The brand new video editor instrument is accessible by way of the ‘Create a Video’ menu in TikTok Adverts Supervisor, or from the Advert Creation menu when establishing a marketing campaign.

TikTok video editor

To get began, you first select the video content material that you just need to edit – both from content material you’ve got already uploaded to TikTok or your current property in your PC. You then drag the related video into the playback show to begin enhancing.

TikTok video editor

Inside the editor, you may add music (both by importing your individual or selecting from a library of copyrighted music) and overlay textual content to your clip.

TikTok video editor

As you may see, there is a vary of fashion and font choices, which you’ll simply add to your uploaded clip.

You may as well insert transitions between frames, and add visible results, like sparkling-type overlays and blur instruments. You may as well take away objects out of your video clip, and cut up and alter the amount of your audio tracks.

And importantly, you may crop your video to dimension:

“Don’t fret in case your property do not match – you may simply modify them to 9:16, 1:1 or 16:9 side ratio utilizing the cropping instrument. You may as well choose the side ratio of the ultimate output from the dropdown under the preview display screen.”

Primarily, it is a simple solution to edit your clips for TikTok particularly, which might open up new methods to create TikTok-specific video content material.

Which is vital – based on TikTok:

TikTok has modified , not solely by offering intuitive in-app capturing and enhancing instruments – the place anybody can produce a TikTok simply within the second, with just some faucets – but additionally by the distinctive tradition spawned by our neighborhood, the place no-frills authenticity is prized over perfection”

As such, aligning your video promotions to TikTok particularly is one of the best ways to generate response within the app.

TikTok’s video editor additionally has a useful ‘Masking’ instrument, which allows you to overlay the title and UI controls in your clip, so you may see what it would truly seem like within the app.

TikTok video editor

That may make sure that you do not find yourself putting parts behind these buttons and textual content, lowering responsiveness.

It is a handsome instrument, which might make it a lot simpler to formulate your TikTok content material method.

You possibly can entry the brand new Video Editor in TikTok Adverts Supervisor, whereas TikTok has additionally supplied a complete overview of the brand new instrument here.



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