Marketing
Friday April 23, 2021 By David Quintanilla
TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA Update


With Apple rolling out its new ATT data tracking prompts in all apps from subsequent week, all digital advert platforms are actually working to finalize their plans to organize for the impacts, and modifications to their advert merchandise and choices.

Fb provided an overview of its resultant updates yesterday, and now, TikTok has published an explanation of how the brand new course of will influence its advert choices, with a spread of modifications set to return into impact.

First off, TikTok says that App Set up campaigns will now must run through a brand new marketing campaign sort.

“From April 26 on, the one approach to goal iOS 14.5 customers for app set up adverts will probably be via TikTok’s iOS 14 Devoted Campaigns. This characteristic is out there for all advertisers, and campaigns may be created by selecting the app set up goal or catalog gross sales goal with app prospecting, choosing the iOS app and setting the toggle for ‘Ship to iOS14+ conversion occasions’ to ON on the advert group degree.”

TikTok iOS 14 changes

The modifications will influence ‘App Installs’, ‘Catalog Gross sales’, or ‘Conversion’ aims. If you choose one in all these in your marketing campaign set-up course of, you will now get a notification informing you that Apple’s iOS 14 launch could influence advert supply.

TikTok says that advertisers ought to begin creating these new iOS 14 devoted campaigns now with a view to reduce disruption and preserve app set up campaigns operating as easily as attainable.

Along with this, TikTok says that it’ll begin rolling out a brand new, iOS 14 devoted marketing campaign expertise over the approaching weeks.

“Advertisers can start familiarizing themselves with all of the modifications for iOS app campaigns, whereas optimizing and reporting based mostly on SKAdNetwork information. If you’re fascinated about testing this expertise forward of ATT enforcement, please attain out to your gross sales rep for extra info.”

The complete impacts of Apple’s replace will, in fact, not be clear for a while, however the quick modifications will imply that companies must replace their strategic approaches and processes, with a view to accommodate for the brand new components.

TikTok additionally advises advertisers to motion these components:

  • Replace your Cellular Measurement Accomplice SDK. Updating to the SKAN-supported model of the MMP SDK will make sure that your app is registered for SKAN-based attribution and offers you the flexibility to optimize and measure installs and post-install occasions from iOS 14 customers. 
  • Full the Conversion occasion configuration of their MMP interface.This ensures that advert networks like TikTok can obtain post-install occasions and occasion values from SKAN API with a view to present optimization and measurement for iOS 14 campaigns. 
  • Ship all occasions to TikTok through your MMP. In an effort to assist enhance efficiency of your app campaigns, we advocate sending TikTok all information – together with unattributed information – out of your MMP.  It will enable our downstream programs to raised alter and optimize to the SKAdNetwork. Please verify together with your MMP on how one can allow sending full channel information together with unattributed occasion information to TikTok. 

Not all advert campaigns will probably be impacted by these modifications – so in the event you’re studying these prompts and pondering ‘what the heck is that about?’, it is probably not one thing that may impact your TikTok adverts strategy. However it’s value noting that modifications are taking place, which might influence your TikTok marketing campaign efficiency.

You could find out extra details about the complete impacts within the TikTok Help Center overview for the iOS 14 replace.



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