Marketing
Tuesday April 13, 2021 By David Quintanilla
TikTok Provides Insights on How Older Users are Engaging on the Platform


Whereas TikTok is primarily the area of youthful audiences, older customers are additionally turning into more and more lively on the platform, in line with not too long ago published insight from TikTok.

In a pitch to entrepreneurs on the potential of the platform for reaching mother and father, TikTok has shared some new knowledge on how older persons are utilizing the platform to remain linked, and the way manufacturers can faucet into these traits to maximise their marketing campaign efficiency.

As defined by TikTok:

“Every single day, hundreds of thousands of oldsters, teenagers, grandparents and in betweens come to TikTok to share snippets of their day-to-day life. Right here’s what’s distinctive: usually, the entire household participates collectively – even teenagers don’t draw back. It was a problem getting everybody to take a seat nonetheless for a photograph; now we see completely choreographed dance routines from the entire household, together with grandma.”

I imply, I might assume that if you happen to had been advertising to grandmas, TikTok would not be the perfect car on your strategy – however nonetheless, TikTok’s knowledge reveals that older audiences are certainly lively round sure matters and traits.

Exemplifying this, TikTok highlights these fashionable hashtags:

  • #household – 67B views
  • #familytime – 8B views
  • #parenting – 4B views
  • #momsoftiktok – 44B views
  • #dad – 25B views
  • #momlife – 20B views

The latter tags, TikTok says, see many mother and father sharing “suggestions, tips, and in-depth data” on the platform, which has change into a key area of interest each for leisure and product suggestions.

So what merchandise are mother and father in search of on the platform?

“In comparison with TikTok customers who’re in the identical age group however don’t have youngsters, TikTok mother and father usually tend to put up about house home equipment, snack merchandise, enterprise, automobiles and grocery merchandise.”

TikTok parents usage stats

The numbers nonetheless present that TikTok is overwhelmingly used by younger audiences, so the attain to those teams will not be as vital as different platforms. However there’s additionally an viewers crossover which may very well be a invaluable consideration for entrepreneurs, with quick product suggestion clips like this doing very properly within the app.

That, in fact, will even change into extra related as TikTok’s consumer base will get older, and more and more strikes into these completely different shopper classes. Which may make the platform a a lot larger focus for entrepreneurs shifting ahead – however even now, given the engagement stats, it could be price trying out the above-listed hashtags, and scanning via the app, to see whether or not persons are partaking with content material associated to your product area of interest.

There may very well be new alternatives – and with TikTok poised to hit a billion users in 2021, rivaling Instagram, it is wanting like turning into a extra essential platform shifting ahead.



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