Marketing
Wednesday February 10, 2021 By David Quintanilla
TikTok Publishes 2021 Content Trends Report, Highlight Rising Subjects of Audience Interest


TikTok has printed a brand new rising trends report, which highlights a spread of key subjects that noticed vital progress in curiosity on the platform all through 2020.

TikTok’s ‘What’s Next’ overview places a highlight on probably the most consumed and quickest rising content material classes on the platform over the previous 12 months. 

As defined by TikTok:

“We have been trying by means of practically a yr’s value of platform efficiency to assist entrepreneurs perceive which content material classes have grown probably the most considerably, and which remained the preferred ones on TikTok over the previous 11 months. These classes usually are not pushed by a single trending hashtag, however slightly by a sluggish, regular shift in shopper pursuits and behaviors.”

The report highlights the expansion of every subject over time, and features a temporary clarification of the important thing impetus behind the pattern. 

TikTok What's Next Report

That may be notably useful context for these contemplating TikTok for advertising and marketing, and the place their model would possibly match.

As you possibly can see right here, the itemizing additionally consists of related hashtags for every pattern, and element on precisely what kinds of content material customers are participating with.

TikTok Whats Next report

What’s extra, TikTok has truly put collectively separate studies for 19 individual regions, offering perception into what’s taking place in your particular market of focus.

TikTok has additionally offered a worldwide itemizing of trending subjects to supply extra perception into key tendencies.

TikTok trending topics

There aren’t a heap of subjects highlighted in every regional report, however the perception right here may show extremely useful, particularly if the notes relate to your model area of interest.

As such, it is undoubtedly value checking them out – you possibly can entry all of TikTok’s ‘What’s Subsequent’ studies here



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