Marketing
Thursday February 25, 2021 By David Quintanilla
TikTok Shares Latest Data on Content Removals and Enforcement Actions


Because it continues to face challenges over accusations that it exposes young users to inappropriate content, TikTok has at present revealed its newest transparency reportwhich supplies particular element on all the movies that TikTok’s workforce has eliminated, for various causes, over the previous six months.

The numbers present that TikTok is working to enhance its programs, and take away offending content material earlier than it reaches an viewers, whereas additionally they present extra context as to the rising scope of the problem earlier than it on this regard.

First off, on whole movies eliminated – as defined by TikTok:

“89,132,938 movies had been eliminated globally within the second half of 2020 for violating our Neighborhood Tips or Phrases of Service, which is lower than 1% of all movies uploaded on TikTok.”

That implies that TikTok noticed round 9 billion whole movies uploaded within the interval, which is basically consistent with its previous Transparency update. TikTok says that 92.4% of those movies had been eliminated earlier than a consumer reported them, and 83.3% had been eliminated earlier than they acquired any views. Each of those figures are barely down on its earlier response efforts, but it surely’s nonetheless a formidable effort to handle and take away issues.

And whereas 89 million removals appears like rather a lot, it is really lower than TikTok eliminated within the earlier interval.

TikTok transparency report

Which appears unusual, given the platform’s continued development – however then once more, it did lose 200 million Indian users which might have been accounted for within the final report. 

On particular violations, TikTok says that almost all of clips had been eliminated as a consequence of ‘minor security’ (36%).

TikTok transparency report

As famous, TikTok is presently under investigation by The European Commission as a consequence of issues that it exposes younger customers to inappropriate content material, whereas the app was additionally briefly banned in each Italy and Pakistan inside this reporting interval due to associated points.

Clearly, it’s making this an even bigger focus of its efforts

“Within the second half of 2020, 36% of content material eliminated violated our minor security coverage, up from 22.3% within the first half of 2020. Of these movies, 97.1% of movies had been eliminated earlier than they had been reported to us, and 95.8% of movies had been eliminated inside 24 hours of being posted.”

Given the famous enforcement actions and investigations, it is clear that TikTok must do extra, and the relative will increase famous right here mirror that push.

Nudity and sexual actions had been the second greatest trigger for elimination (20.5%).

TikTok has additionally shared its relative elimination charges for every component, highlighting the way it’s responding to every concern.

TikTok transparency report

That gives some context to the scope of challenges that TikTok faces, and the areas will probably be seeking to prioritize for enchancment.

TikTok additionally says that it rejected 3,501,477 adverts within the interval for violations of its advert insurance policies and tips. 

Total, the information reveals that TikTok is working to evolve its detection methods consistent with its development, however once more, varied challenges stay, and there are some key components that TikTok wants to enhance on to keep away from additional regulatory scrutiny. Each platform has to evolve their methods on this respect, and based mostly on these numbers, it does appear that TikTok’s processes are evolving, and shifting extra into line with neighborhood expectations.

You possibly can learn TikTok’s full H2 2020 Transparency Report here.



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