Marketing
Friday April 23, 2021 By David Quintanilla
TikTok Shares New Insights into How Users are Engaging Around Mother’s Day in the App


With Mom’s Day simply across the nook, TikTok has published some new insights into how its customers are participating across the occasion, and the way entrepreneurs can faucet into such, so as to enhance their Mom’s Day promotions.

TikTok begins off with this considerably shocking declare:

“Do you know that multiple in 4 TikTok customers is a mom?”

That looks as if rather a lot, significantly given the youthful skew of TikTok’s viewers. However then once more, with more female users than male, and a broader viewers spectrum than most would anticipate, the information highlights the platform’s potential from a advertising standpoint, with many influential, older customers now reachable through the app.

TikTok Mother's Day data

That in-built viewers has offered TikTok with a spread of insights into the merchandise that moms are in search of on the platform, which may assist to form your Mom’s Day promotions.

TikTok Mother's Day data

As you possibly can see right here, most TikTok mothers need a trip. 

I imply, do not all of us? A 12 months out and in of lockdown will do this to you. However with journey nonetheless off the playing cards for a lot of, there are numerous different concerns that TikTok mothers want to because the day will get nearer, which may spotlight key alternatives for associated manufacturers.

TikTok additionally says that moms on the platform are heavy cell phone customers.

“They’re extra more likely to see your content material by means of a telephone display screen, and so they typically uncover manufacturers by means of social media. Entrepreneurs ought to take discover, and attain them with immersive promoting in mobile-first environments for max influence.”

TikTok Mother's Day data

TikTok additionally notes that Mom’s Day exercise ramps because the day will get nearer, with a giant soar on the day itself:

“We seemed into exercise round related hashtags like #mom, #mothersday, #reward, #giftformom and #mother this time final 12 months on TikTok, and this is what we seen: Mom’s Day-related content material and exercise noticed a giant spike on the day of, in comparison with the day earlier than. This held true for the quantity of content material posted, in addition to views and engagement on that content material.”

TikTok Mother's Day data

These are some beneficial pointers for entrepreneurs, which may level to each rapid alternatives, when it comes to Mom’s Day reward promotions, and ongoing suggestions by means of TikTok, with moms additionally more likely to showcase their presents in video clips posted on the day.

TikTok recommends that entrepreneurs look to share particular presents main into the occasion, and to make use of TikTok advertisements as reminders, to make sure that customers keep in mind that the day is developing.

These are some helpful notes, and so they may spotlight new concerns in your Mom’s Day outreach.

You possibly can learn TikTok’s full Mom’s Day insights here.



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