Will Instagram Reels turn out to be a real rival for TikTok?

It is definitely an enormous ask – TikTok has seen huge development over the previous two years, and is projected to succeed in 1.2 billion users in 2021. That is regardless of shedding one among its largest person markets (India) and regardless of the specter of being shut down within the US, which remains to be a chance (although unlikely).  

However Instagram says that Reels is rising, and it continues so as to add new discovery tools and choices to make it a extra interesting possibility, in a bid to lure each creators and viewers over to its app as a substitute.

It is too early to say whether or not these efforts will repay, however not too long ago, The Influencer Marketing Factory carried out its personal examine to get an concept of comparative engagement and efficiency of Reels versus TikTok clips.

It is value noting that the dimensions of this check is pretty restricted (60 profiles lively on each Reels and TikTok), so the outcomes might not be solely indicative. However they do present some fascinating issues, significantly round relative view counts versus engagement in every app.

It might be value contemplating in your strategic planning, or as a comparative measure on your personal outcomes. Try the full overview beneath.