Marketing
Tuesday March 2, 2021 By David Quintanilla
TikTok’s New TV-Connection Option Comes to US Homes


Prepare to look at extra TikTok, on a a lot greater display screen.

Again in December, Samsung announced a brand new cope with TikTok to allow Samsung Sensible TV house owners in Europe to look at TikTok clips on their TV units. Now, the corporate has confirmed that the identical capability is coming to the US, with most of its 2021 good TVs capable of entry the TikTok-connected app.

Samsung TikTok

And it will not simply be the most recent TV units – the TikTok app for Samsung TVs might be out there for all good TV fashions made after 2018, offering big-screen entry to your ‘For You’ and ‘Following’ feeds. And if you do not have a TikTok account, you may nonetheless be capable of watch the most recent, trending content material, separated into 12 completely different classes throughout the app.

That might open up new viewing alternatives for TikTok – however then once more, there may also be some translation points when blowing up small-screen clips onto massive, 4K screens. As you possibly can see within the instance above, the TikTok video show comes through a type of vertical letterbox format, so the picture is just not expanded or stretched an excessive amount of. However nonetheless, it’s going to be attention-grabbing to see how the clips translate, and whether or not it is as compelling a viewing expertise on your private home TV set.

I imply, that, in itself, could possibly be an issue. If TikTok is simply as compelling from the consolation of your sofa, there could possibly be much more individuals falling asleep to the most recent trending tracks, with the photographs of individuals dancing flashing throughout the room. 

Nonetheless, it is an attention-grabbing possibility – and it may additionally open up new alternatives for TikTok advertisers, who, you’d assume, will ultimately be capable of attain linked TV audiences as a concentrating on possibility.

YouTube, which has seen a giant improve in viewers watching content material on linked TVs, has already added TV-specific advert choices, like Masthead Ads, offering entrepreneurs with further methods to maximise attain. Having the capability to create TV-like advert campaigns, with digital advert concentrating on, is a precious possibility, and it may find yourself being a worthy consideration for TikTok entrepreneurs.

After all, as famous by Cnet, you possibly can really watch TikTok clips in your TV already through Apple Airplay or different linked choices. However the devoted app may show extra compelling, whereas additionally providing further capability, and probably serving to TikTok to achieve much more customers.



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