Branding
Thursday January 7, 2021 By David Quintanilla
Tocha Energy Drinks Are Funky, Fresh Fun In The Sun | Dieline


With Tocha, a fantastically designed power drink, you may wish to chase the solar all day.

With a brand that includes a smiling tribal solar, the cans are a vibrant blue and pink, giving the patron the sense that the Tocha ought to be your go-to beverage because the day ends. The colour combos are harking back to a sundown lighting up the skyline with stunning, pastel colours, and the typeface utilized all through the model has a particular free-spirit, making Tocha an power drink that establishes itself as a cool, recent choice in a crowded class.


Tocha power drink is a packaging design mission developed throughout the graphic design course in São Paulo for the FMU FIAM FAAM school in partnership with the corporate Elétron Power Drink (Rio Grande do Norte, Brazil) in December 2019.

Named Tocha this power drink received a research of naming, it’s standard, phonetically straightforward to memorize, and has a direct affiliation with the warmth phenomenon, being nonetheless near the northeast standard slang “rock” in Brazil.

Editorial photograph

With a Latin American aesthetic, the solar signal graphically expressed in a tribal method was chosen and faraway from research, which represents power as a character, in addition to searching for to advertise the anamnesis of “Tropical”, an idea that’s carefully allied to Brazil’s imagery identification.

Editorial photograph

Initially, the colour palette was faraway from the flag of the state of Rio Grande do Norte, the biggest place for manufacturing and consuming the power drink, nonetheless the chromatic vary received an evolution guided by research of naming changing into polychromatic with vibrant tones that full the individuality of the design developed.

The brand has a superior arc deformation to make sure the Gestalt idea of continuity when approaching the solar signal within the visible programming.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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