Branding
Tuesday March 9, 2021 By David Quintanilla
Track21 Is Twenty One Steps Ahead With Their Branding | Dieline


Track21 is a uniquely designed beer with an inspirational ethos—to encourage a love of journey and curiosity on this planet round us. BasileADV and Resistenza collaborated on the bottle and packaging design, sparing no element when creating the model’s identification. From a purposely deformed bottle to its transparency with the knowledge offered on the beer’s brewing course of, Track21 is each rebellious and insightful. Selecting to go along with copper and blue foil accents juxtaposed by angled textual content and zig zagged labels, the bottle stands out in each context.   


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Track21, a beer with a rebellious soul, the place intuition meets depth, signifying an perspective that seeks to be the instance of those that know the best way to battle and resist all the things that occurs. Track21 is the manifestation of this design, daring to speak this tough and harsh journey in a singular means. The result’s a product able to evoking the unmistakable attraction of the journey and displaying that it’s nonetheless potential to dream. 

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This “dented” bottle needs to point out that it has been touring and has been beat up alongside the way in which. The label consists of quite a few messages, from the kind of beer, to the coordinates of its brewery. It conveys ideas of hope and the outline of the substances. The textual content can be joined by different graphic parts, such because the Par Avion (Air Mail) postage stamp, the wind rose, and the expression “Take pleasure in your journey”. Each single a part of the lettering has been designed only for this product, from the brand “Track21” to the opposite texts. 

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The packaging acts as a little bit journey case that may be carried with you, together with an encouraging textual content about why we as people prefer to journey. Inside you will see that a singular brochure, harking back to an old style e book of tickets, printed on cotton paper with copper foil. Track21 is a bottle that may journey constantly, and that, regardless of any difficulties, at all times arrives at its vacation spot. It’s a passage, some extent of communication, a singular story that speaks to us of willpower and resolve. It’s an thrilling undertaking that brings with it a perfect of braveness and nice power.

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