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Friday December 18, 2020 By David Quintanilla
Travis Scott’s Latest Collab Is A Hard Seltzer Because Of Course It Is | Dieline


In the event you thought the 12 months would finish with out yet one more celebrity arduous seltzer or a Travis Scott collab, you’d be mistaken on each counts. The recording artist is using into 2021 with Cacti, a brand new model of arduous seltzer that he’s most likely hoping will get a extra optimistic response than his Halloween costume.

Brewed in Los Angeles and made with 100% blue agave, the identical plant used to make tequila, the drink will are available in three flavors, lime, pineapple, and strawberry. The Houston-native Scott labored with Anheuser-Busch on growing Cacti, together with recipes and even the packaging.

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The 12oz cans and outer case packaging definitely carry the SICKO MODE artist’s distinctive aesthetic, with off-white labels that includes a emblem containing agave hearts and fronds with the model identify in a dynamic, heavy sort. Little inventive flares all through the bottle proceed to point out Scott’s signature branding. Cacti’s packaging is clearly a Travis Scott joint, and in a crowded section like arduous seltzer, his fanbase is perhaps the sting a brand new model wants. Nonetheless, not like earlier smash collabs with manufacturers equivalent to Fortnite and McDonald’s, this one isn’t accessible to Scott’s youthful fanbase.

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“Cacti is one thing I am actually pleased with and have put a ton of labor into. Me [sic] and the group actually went in, not solely on getting the flavour proper however on 1000’s of artistic protos on the whole lot from the precise beverage, to the can idea, to the packaging and the way it’s offered to the world. We at all times attempt to convey a sense in our merchandise,” Travis Scott mentioned by way of press release. “I am an enormous fan of tequila, so I got here at it from that angle, too. I am actually excited to place this out in 2021 and see different individuals be capable to take pleasure in it.”

Travis Scott has talked about Cacti previously. Final month, he shared his ideas on the lime-flavored arduous seltzer, telling XXL, “I kinda prefer it.”

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