Marketing
Wednesday January 27, 2021 By David Quintanilla
Twitter Announces Acquisition of Newsletter Platform, Revue


Twitter introduced their latest acquisition, Revue, a service that helps anybody create and receives a commission for his or her newsletters.

Twitter is understood for being an area the place folks acquire followers via sharing brief snippets of their ideas on the platform. Authors, thought leaders, companies, and extra use Twitter each day to attach with their audiences and construct loyal followings. Many have shaped such sturdy bonds with their communities that they’re now turning to different locations the place they will publish longer content material, past the 280 character restrict, in order to fulfill their viewers.

Though Revue will keep as a standalone service, their integration will make it simpler for audiences and authors to seek out one another, whereas serving to Twitter grow to be a greater dwelling for writers.

The larger thought behind the acquisition is to assist the 2 platforms drive extra dialog on each of them concurrently. Enabling customers to subscribe to the newsletters of their favourite authors straight via Twitter will allow writers to direct them to their longer, personal content material, whereas the dialogue over the premium content material will movement again to Twitter. 

“We think about a lot of integrations on Twitter that may assist readers extra simply uncover and join with writers — from straightforward methods to subscribe to a publication to new settings for writers to host conversations with subscribers.”

Among the many modifications is making Revue Professional options free to all customers. Along with eradicating the paywall on options, Twitter has lowered Revue publication payment to five% to raised compete with its rivals. Decrease payment will return the favor by serving to writers acquire bigger income from their subscribers. 

Within the advertising world, this can be a nice alternative for thought leaders and types with giant Twitter followings to get into the inbox of their most loyal followers.

The combination places Twitter head-to-head with Substack, a rival service of Revue. Substack has been gaining extra reputation just lately and added a reader function for their very own in December. Twitter taking Revue underneath its wing and offering its customers a decrease payment will definitely stark up the competitors. 

Twitter has already began hiring extra folks to workforce Revue. The purpose is to rent extra engineers, designers, researchers and information scientists to take the platform to the subsequent degree. In return, the developments will create “conversational experiences centered round long-form content material on Twitter”. 





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