Marketing
Tuesday February 9, 2021 By David Quintanilla
Twitter Announces the Winners of its #BrandBowl for Best Super Bowl Tie-In Campaigns


Twitter has announced the winners of its annual #BrandBowl occasion, which acknowledges the most effective Tremendous Bowl tie-in campaigns throughout a variety of classes.

That is the fourth year that Twitter has run its #BrandBowl, for which it took the lead from the rising variety of manufacturers seeking to faucet into the Tremendous Bowl in real-time. Prior to now, some manufacturers have seen such large success with their tweet tie-ins that their subsequent publicity has ended up matching, and even beating that of the large title manufacturers who’ve spent tens of millions securing a coveted Tremendous Bowl advert spot. As such, it is smart to present model tweet efforts extra focus.

The large winner (MVP) once more this yr was Pepsi, whose marketing campaign revolving across the Halftime Present, and that includes The Weeknd, drove the most important total share of dialog on the platform through the occasion.

Pepsi has now received the #BrandBowl MVP Award three out of 4 instances to this point, and its sponsorship of the half-time present does seem to present it a head begin on this respect. Possibly Twitter must overview its standards, or take Pepsi out of the operating, perhaps naming the award within the firm’s honor as an alternative. 

Budweiser received the award for the most well-liked marketing campaign with out a nationwide TV spot with its retro call-back marketing campaign:

In the meantime, T-Cell noticed probably the most retweets from a model deal with with this effort:

I imply, utilizing the lure of profitable a brand new cellphone looks like dishonest slightly bit, but when it really works…

Disney’s preview of the upcoming ‘Falcon and The Winter Soldier’ present on Disney+ generated probably the most total engagement:

Whereas Verizon acquired Twitter’s nod for ‘Most Artistic Play’ – the model that finest used Twitter to creatively breakthrough, past promoted Tweets and video.

And lastly, Certainly received the award for the marketing campaign that finest adjusted in real-time for its marketing campaign which highlighted job alternatives from the manufacturers who had been promoting through the recreation.

There are some fascinating makes use of of Twitter right here – perhaps not as inventive as in yr’s previous, and as with most Tremendous Bowl campaigns, most had been heavy on using celebrities to spice up their messaging. However nonetheless, there are some pointers to notice from these campaigns – or perhaps they’re going to encourage you to do higher with your personal inventive Tweet method.

You possibly can take a look at Twitter’s full #BrandBowl rundown here.





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