Marketing
Wednesday June 2, 2021 By David Quintanilla
Twitter Launches Paid Weather News Service as it Moves into Subscription Content


Twitter is launching its first official paid e-newsletter service this week with a brand new climate information providing referred to as ‘Tomorrow‘, which is able to present updated climate info and insights for a month-to-month payment.

Tomorrow logo

Incorporating Twitter’s just lately acquired Revue e-newsletter instruments, in addition to the platform’s rising vary of creator monetization choices, like ticketed Spaces, Tomorrow will present climate info for particular areas, catering to a standard utilization of the platform, in holding updated with the most recent occasions. 

The venture might be lead by meteorologist Eric Holthaus, who will work with a collective of local weather consultants to supply native climate insights, beginning with a small group of US states. 

As defined by Holthaus:

“We’ll be doing native newsletters, drop-in audio chats throughout occasions of scary climate, unique journalism targeted on local weather justice, and a paid service that may let individuals ask limitless questions. It is a revolutionary climate service for a revolutionary second in historical past.”

The venture will begin with insights for 16 states, however Holthaus plans to broaden his group over time to cowl extra areas, earlier than ultimately branching into different nations the place Twitter utilization is excessive, a lot of which do not present entry to in-depth climate assets of this kind.

At launch, Tomorrow will price members $10 per thirty days, which, as per the Tomorrow website, will give subscribers:

  • Skill to ask our group of meteorologists limitless climate and local weather questions with a assured response
  • A members-only weekly e-newsletter, with uncut interviews
  • Early entry to podcast episodes and unique longform journalism
  • Reductions on Tomorrow merch and different members-only perks
  • 1% of all member income will used to help Environmental Justice organizations. The extra members we’ve got, the larger the influence

It is an fascinating first-up venture for the Twitter/Revue partnership, which Twitter additionally notes focuses on establishing a author ‘collective’ for monetization, which is a component that it is eager to discover additional in different niches. That primarily turns a venture like Tomorrow right into a extra conventional publishing mannequin, with a essential banner model, then numerous journalists and consultants signing on to collectively create a extra complete providing, and sharing the income amongst the group, versus every author going the solo e-newsletter route.

Revue has labored with numerous collectives of this kind, and is working to determine extra publication teams to construct out higher subsctiption choices, which may present a extra sustainable funding mannequin for unique journalism by way of direct funding. 

As such, it will be fascinating to see how Tomorrow is obtained, and whether or not the combination with Twitter can facilitate a broader reaching, extra worthwhile mannequin for indepdendent journalism. 

Primarily, it is another tackle the common media enterprise mannequin, however on a smaller, extra direct scale, and with out establishing a reliance on advertisements. Whether or not that may maintain extra area of interest choices like that is the important thing query, and in addition, what then occurs after they attain a sure scale.

Some fascinating questions, and the experiment may showcase a brand new pathway for creators on the platform.   





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