Twitter has launched its newest listing of key trends and topics for the year, which, unsurprisingly, noticed #COVID19 and #StayHome as the primary and third most Tweeted hashtags of 2020.
However past the pandemic, it is fascinating to notice the important thing focus factors and other people through tweet.
First off, on TV reveals – the Brazilian version of Large Brother got here out on prime as essentially the most mentioned through tweet.
Curiously, ‘Recreation of Thrones’ remained a key level of TV dialogue, regardless of the collection finale airing over a yr in the past, whereas Netflix’s ‘Tiger King’ was additionally a serious pattern early within the yr.
When it comes to sports activities, the brand new NBA Champion LA Lakers had been essentially the most tweeted about group.
Even so, soccer dominated the Twitter dialogue, with eight of the highest ten slots taken up by skilled soccer (or ‘soccer’, relying on the place you are based mostly) golf equipment.
When it comes to folks, it will be no shock to see that US President Donald Trump and President-elect Joe Biden dominated proceedings.
South Korean boy-band BTS and rapper Kanye West additionally made the listing – whereas the 2 additionally lead the itemizing of most-discussed musicians for the yr.
Within the broader leisure sphere, the dying of ‘Black Panther’ actor Chadwick Boseman had a serious affect on many. Boseman’s ultimate Tweet was essentially the most retweeted tweet of the yr, and have become essentially the most appreciated Tweet of all time.
Boseman’s dying was a shock to many, and it added to the broader sense of mourning that is lingered all through an especially powerful yr.
On a lighter be aware, the ‘laughing with tears’ emoji was essentially the most used through tweet:
It was additionally essentially the most used emoji through tweet last year, with the highest ten shuffling round solely barely, regardless of a considerably completely different interval.
Certainly, Twitter additionally notes that regardless of the overarching sense of tension and disappointment all year long, tweets that expressed being grateful or grateful elevated by 20% globally. Persons are searching for positivity amid the doom and gloom of the relentless information cycle, which is a vital be aware for entrepreneurs as they contemplate their messaging on the platform.
Total, the developments mirror the challenges of the yr, but additionally the hope, and the necessity for optimistic, even joyful content material.
That may’t all the time be the case, however Twitter’s developments present some key perception into how folks wish to have interaction, and what messaging they reply to on the platform.
You’ll be able to try Twitter’s full itemizing of 2020 developments here.
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