With reside sports activities steadily returning to regular, with followers in attendance, Twitter has additionally seen a gentle uptick in sports activities engagement, as proven on this new overview of rising sports activities dialogue traits through tweets.
Primarily based on inside knowledge, Twitter has shared new insights into how individuals are tweeting about sports activities occasions, together with:
Twitter additionally notes that different entertainment-based subjects, like gaming, music and meals/drinks, have additionally seen a giant rise in curiosity of late, reflecting the evolving focus because the vaccine rollout expands.
That would present new tweet alternatives, or immediate new concepts for tie-in campaigns.
You’ll be able to take a look at Twitter’s full sports activities overview here, whereas we have additionally merged the important thing findings into the beneath infographic..
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