Marketing
Wednesday March 24, 2021 By David Quintanilla
Twitter’s Assessing the Potential of Emoji-Style Reactions and Up and Downvotes on Tweets


This can little doubt be welcomed with open arms by Twitter customers, and can see no adverse over-reaction in any respect in response.

In keeping with TechCrunch, over the previous month, Twitter has been surveying customers concerning the potential of including a broader set of emoji-style reactions on tweets, giving folks extra methods to rapidly have interaction within the app.

Twitter Reactions

As you’ll be able to see on this mock-up, the brand new course of wouldn’t solely add a brand new emoji response choice on each tweet, however Twitter can be gauging consumer curiosity in a Reddit type up and downvote choice, which may issue into tweet distribution and engagement.

Reddit has seen nice success with what’s basically consumer moderation by way of up and downvotes. The choice ensures that one of the best content material rises to the highest of the Reddit feed, whereas poor posts lose out. Twitter may benefit from the identical, which may see adverse, abusive tweets buried, whereas nice tweets glean extra publicity.

If it truly works that means. The chance is that individuals will upvote controversial, divisive opinions, which is able to do nothing to handle Twitter’s points with facilitating the unfold of such content material – although, theoretically, it may nonetheless enhance tweet engagement, if the highest tweets are given extra traction consequently.

In some ways, that addition would overshadow the emoji reactions, although it isn’t fully clear that Twitter is contemplating the addition each, or one or the opposite, at this stage.

Twitter reactions

This isn’t the primary time Twitter has experimented with fast reactions, nor up and downvotes for tweets.

Twitter added reactions in direct messages last January, after months, even years, of testing, whereas it additionally briefly experimented with Reactions on tweets back in 2015

Twitter reactions in tweets

Twitter additionally showcased a possible up and downvote option for tweets in 2018, although in a vastly totally different kind.

As such, it isn’t an enormous shock to see Twitter revisiting these concepts, significantly given its newfound sense of momentum in product growth. However given previous historical past, Twitter customers is not going to take kindly to the thought.

Does anybody keep in mind what occurred when Twitter changed the favorites star to a heart instead?

The response was not nice – however in fact, as with all issues Twitter, after a day or two, folks discovered one thing else to be upset about and the main target shifted as soon as once more.

Possibly, then, Twitter can see the long-term good thing about such, regardless of the seemingly short-term angst. And possibly, it’s going to work, and supply Twitter with extra methods to point out their response to a tweet, and even assist one of the best tweets acquire extra traction. It could definitely add a complete new consideration to your tweet course of.

We’ll maintain you up to date on any progress.





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