Marketing
Friday March 5, 2021 By David Quintanilla
Twitter’s Testing a New ‘Undo’ Option for Sent Tweets


The now legendary Jane Manchun Wong has performed it once more.

For years – principally for all of Twitter’s existence – Twitter customers have referred to as on the platform to add an ‘Edit’ option in order that they’ll appropriate these annoying grammatical errors, which all the time appear to infiltrate your finest tweets. Twitter has repeatedly mentioned that it is not going to happen, however there have been indicators of a possible compromise, like, say, a brief window of time after urgent ‘Tweet’ to recall your missive.

Now, that could possibly be what Twitter’s creating – take a look at this instance:

As you possibly can see right here, the brand new possibility would allow you to recall your tweet inside a 5-second window, which could possibly be sufficient time to rapidly verify over your witty statement and catch any clumsy errors earlier than it is unleashed.

The format right here is probably going not the ultimate model – as a number of Twitter customers have noted, the immediate obscures the tweet in query, which renders it considerably ineffective. However as soon as finalized, it may certainly be a great compromise. It will not please all of these devoted, and passionate, tweet modifying advocates. Nevertheless it’s one thing – and it could possibly be a useful possibility, in a number of methods.

The primary utilization right here could be to catch errors, however a further profit could possibly be that it allows customers to additionally re-think their tweet earlier than sending. Small parts of friction like this inside the tweet course of can usually be sufficient to offer a second of readability, and will cease customers from sending offensive or unintended feedback consequently.

That is what Twitter’s discovered with a few of its different prompts, like its ‘learn earlier than retweeting’ pop-up, which Twitter says has result in folks opening articles 40% more often when displayed.

Twitter read before tweeting

That success has result in Twitter including different nudges within the course of, like alerts on tweets which were flagged for misinformation. These additional prompts are simple to undergo, so they do not clog up the tweeting course of, and negate engagement. However they do give customers an additional second of pause to think about their messaging.

However the principle profit can be grammatical errors. As famous, Twitter CEO Jack Dorsey really flagged this precise compromise again in 2019, in an interview with Joe Rogan.

As per Dorsey:

The explanation we don’t have edit within the first place is we had been constructed on SMS, we had been constructed on textual content messaging. When you ship a textual content, you possibly can’t take it again. So while you ship a tweet it goes to the world instantaneously. You possibly can’t take it again. You possibly can construct it as such so possibly we introduce a 5-second to 30-second delay within the sending. And inside that window, you possibly can edit. The problem with going longer than that’s it takes that real-time nature of the conversational circulation out of it”.

Any longer than this, and Dorsey has all the time opposed the idea, however a small window of time to revise has been on the playing cards even way back to 2016

It is simply by no means progressed into fleshed out possibility – and final 12 months, Dorsey once again responded to the edit tweets question by alluding to this modifying window, earlier than lastly saying: 

“However we’ll most likely by no means do it”

That gave the impression to be the nail within the coffin – however like The Undertaker, it seems to be rising from the grave as soon as once more.

It is not tweet modifying, it isn’t going to resolve all of your modifying needs and be certain that you do not find yourself with any errors in your tweets. Nevertheless it could possibly be a useful addition, and given the superior look of this prototype, it does appear to be on its method.

We’ll hold you up to date on any progress.





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