Branding
Tuesday December 15, 2020 By David Quintanilla
Unibug Beautifully Displays It’s Insect Ingredients | Dieline


Unibug is a contemporary, trendy product idea that dares to dream of a world the place shoppers eat merchandise understanding they include bugs. The approachable typeface used for the model copy immediately makes the buyer snug. The muted coloration pallate used on the product variants permit Unibug to suit completely subsequent to every other product on a shelf, but nonetheless distinguish itself. 

One notable design component on this idea is the ‘g’ in Unibug being turned on it is facet, as if it is crawling like a bug. The opposite charming component is how the components are listed in a winding style across the field. Not solely does this accomplish the duty of subtly offering the buyer info that the product comprises bugs, but it surely provides the looks that every letter seems like an ant marching in a line. 


This can be a undertaking that explores the idea of how a model primarily based on Entomophagy will be branded and packaged. Unibug, is a sustainable model that makes use of bugs as components in ‘disguised’ methods to make wholesome, easy-to-digest processed meals, in an effort to scale back the ‘disgust’ issue related to insect diets. The visuals, because of this, makes use of solely typography to counsel this facet of Entomophagy.

Unibug believes in a wholesome & sustainable future, and all components are sourced from nature. A vibrant but earthy color palette makes the model seem pleasant and approachable.

The product naming is a tackle in style meals gadgets, in the event that they had been to be part of the model. The packaging is enjoyable and dynamic, in an effort to entice a youthful viewers, who’re extra open to making an attempt new sorts of meals. Entomophagy, a observe of consuming bugs, dates again to pre-historic occasions and in cultures like Historic Greece, they had been additionally thought-about a delicacy. With the appearance of cattle farming, consuming bugs grew to become disgusting, and regardless that in some cultures right this moment, they encompass in style road meals, the thought comes with its share of ‘disgust issue’. Though Entomophagy is more healthy, has low environmental affect and is extra sustainable for the planet as in comparison with the meat business, this idea has not caught on in a business manner. Unibug, has been imagined as a extensively out there model with meals gadgets that individuals are already used to consuming, besides, they’re completely different!

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