Branding
Wednesday March 24, 2021 By David Quintanilla
Using Technology To Make Your Skincare Routine Your O.W.N. | Dieline


“Solely What’s Wanted”, in any other case generally known as O.W.N., is a skincare model that appears to be years forward of its time. If there’s a magnificence model that exudes ingenuity, it’s this one. Utilizing synthetic intelligence, algorithms, and formulation to personalize their merchandise, there may be not a single element they don’t think about on the subject of their merchandise. It was solely becoming that their supply and branding observe swimsuit. For that reason, they selected to personalize the packaging for every buyer, together with their identify within the title. Sticking with a neutrally toned inexperienced palette, O.W.N. stays true to the character theme, whereas nonetheless seeming to allude to their exact use of science with their dotted typeface.  


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Everybody’s pores and skin is exclusive – and so are their skincare wants. “Solely What’s Wanted”, is a skincare model that makes use of synthetic intelligence and is constructed round a proprietary algorithm, thereby solely utilizing substances which might be specifically formulated for individualized skincare wants. Catja Prykop who’s the model builder behind the custom-made face care explains, “O.W.N expresses what we imagine in: consciously customized merchandise with all the dear substances the customers want for his or her private facial skincare.” 

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The method couldn’t be simpler: through the web site, customers are given the chance to make use of a scientifically evaluated questionnaire in an effort to decide which care components is greatest suited to their pores and skin. In the middle of the web purchasing course of, not solely the formulation, but in addition the packaging are customized in order that the customers’ first names kind a unit with the model identify – for instance “MARY’S O.W.N”. Their distinctive persona thus, as soon as once more, turns into the main target of the very purchasing expertise. 

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Designer Marta Suslow describes: “Design must be particular and distinctive, identical to our person. This is the reason we determined to embed the patron’s identify into O.W.N’s branding. The person is not going to solely obtain a customized components, however expertise a completely customized product.” 

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Past that, O.W.N merchandise assist customers in decreasing their private ecological footprint – amongst different issues, by utilizing as many naturally derived and biodegradable substances as potential for the merchandise’ vegan formulations. As well as, the model makes use of refillable jars, and bottles in addition to outer packaging created from natural supplies to scale back plastic waste. All single-used elements are recyclable. 

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Heike Georg, the inventive developer behind the novel skincare model summarizes, “Our planet deserves higher! Due to this fact, we labored with reusable, bio-based and recyclable supplies to make our packaging as planet-friendly as potential.” O.W.N‘s design displays the model proposition – customized skincare as distinctive and aware as you’re.

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