Marketing
Monday March 15, 2021 By David Quintanilla
Valuable Things Twitter Mentions Can Tell You About Your Business


If somebody mentions your identify in dialog, possibly your curiosity is piqued slightly — however you have to be greater than slightly curious when it’s your model that’s getting Twitter mentions.

Twitter mentions are a key approach clients work together with manufacturers on the platform. Clients use them to share optimistic opinions or categorical disappointment within the less-than-positive experiences they’ve had with manufacturers.

When clients take the time to present you suggestions in a Twitter point out, they anticipate a reply — they usually anticipate it quick. Like, inside a number of hours quick.

That’s why it’s vital that you simply get a deal with on Twitter mentions. Should you’re new to the idea, this submit will assist you perceive all it’s essential know. We cowl:

  • What’s a Twitter point out?
  • The right way to discover Twitter mentions, search Twitter mentions, see others’ mentions and delete Twitter mentions (spoiler: you possibly can’t delete them)
  • The right way to point out somebody on Twitter
  • Priceless issues monitoring Twitter mentions can inform you about your enterprise
  • The right way to monitor Twitter mentions

Let’s get to it!

What is a Twitter mention?

A Twitter mention is a method to get one other person’s consideration, prone to try to begin a direct dialog with them on the platform.

In a nutshell, a Twitter point out is any Tweet that accommodates the @ image adopted by one other particular person’s username.

For instance, actor Daniel Dae Kim makes use of a Twitter point out to carry Nike instantly into his dialog:

You’ll be able to embrace mentions wherever within the physique of your Tweet — at first, someplace within the center or on the finish:

You don’t have to say only one person, both. You’ll be able to point out as many customers as is sensible, so long as your tweet stays throughout the 280-character depend.

How do I discover mentions on Twitter?

Unsure the best way to see Twitter mentions? Twitter collects them for you. You’ll get a notification for every new point out your model will get.

Should you’re not sure the best way to verify your mentions, know that every one Twitter point out notifications present up within the All tab, which you’ll be able to see by clicking on Notifications (the bell icon) within the Twitter menu.

You may also go to the Mentions tab in Notifications to view all of your model’s Twitter mentions. That is the place you possibly can see all of the Twitter mentions your model acquired in a single place:

mentions tab in notifications

Do different Twitter customers see I’ve talked about them in a Tweet?

Merely, sure.

Anybody you point out on Twitter will get a notification. Should you point out multiple person in a Tweet, all of them can be notified.

As a result of all Tweets are public by default, anybody can see the Tweet with the point out. However relying on the talked about particular person’s privateness settings, their reply to your Twitter point out won’t be seen to the general public. For instance, if the person has protected their Tweets, the reply will solely be seen to their speedy followers.

What a Twitter point out isn’t:

A reply to Twitter customers
Mentions are completely different from replies. In mentions, you all the time embrace the @ image and the username. However in replies, the username isn’t wanted. Twitter routinely contains the username in a reply, so that you simply must kind out your response:

An opportunity to purchase a much bigger following
Don’t spend cash to chop corners — don’t purchase Twitter mentions! Let conversations occur naturally.

Hashtags or key phrases

Formally, Twitter mentions are the @ image and a username. Informally, customers would possibly point out your model by:

  • sharing hyperlinks to your content material, like how this person shared content material from the journal Slate.
  • utilizing a branded hashtag, like on this instance the place a person included the branded hashtag for Emma Watson’s gender equality motion:
  • merely together with your model’s identify with out the @ image in a Tweet:

Pokemon Nintendo Switch

These will all present in Twitter search. However be mindful, these aren’t technically what is supposed by a Twitter point out.

The right way to point out somebody on Twitter

Including mentions to a Tweet is simple. That is how one can point out somebody on Twitter in three simple steps:

1. Open the Tweet composer field

And start typing your Tweet.

example Tweet composer box

2. Kind @ and the username of the particular person or model you need to point out

A Twitter point out works wherever within the physique of a Tweet.

Hootsuite brand mention body of tweet

3. Then, click on Tweet

This sends your Tweet out into the Twitter-sphere. And the person you talked about will get a notification.

Yup, it’s that straightforward!

Can my followers see my mentions on Twitter?

Typically.

If a person visits your Twitter profile, they gained’t see your mentions. Twitter mentions don’t show wherever in your profile — not beneath your profile’s Tweets tab and never beneath the Tweets & replies tab.

However followers can see mentions on Twitter through the use of the search operate. In case your followers kind the @ image adopted by your username, they’ll search Twitter mentions. And all mentions your model acquired will present up:

LUSH brand mention search bar

Keep in mind: it’s a special story if somebody has protected their Tweets. For customers with protected Twitter accounts, mentions won’t ever present publicly — even when that point out is from a public account. In different phrases, you possibly can search Twitter mentions, however protected Twitter accounts gained’t present up in your search outcomes.

Are you able to take away your self from a point out on Twitter?

Nope!

All Tweets are public by default. And Tweets that point out you’re created by one other particular person, so you possibly can’t simply delete the Tweet.

The one method to delete Twitter mentions is that if the Tweet itself is problematic or violates Twitter’s Rules indirectly. In that case, you possibly can report or block the person.

What monitoring your Twitter mentions can inform you about your enterprise

Now that you already know what Twitter mentions are and the way they work, let’s speak about why your enterprise ought to monitor them.

The brief reply is that mentions from different customers give you lots of helpful insights that may assist you enhance your social media marketing strategy.

Let’s take a look at what you possibly can be taught from Twitter mentions in a bit extra element:

You’ll know the way clients really feel about your model

Twitter is commonly used as a customer support software. Clients would possibly attain out on Twitter — and get your model’s consideration utilizing a Twitter point out — to share an expertise that they had together with your model.

They usually would possibly use it to voice a unfavourable expertise, which might require the eye of a model rep:

Monitoring Twitter mentions means your model can shortly deal with considerations and issues, satisfying upset clients.

You’ll know who to have interaction with

In addition to addressing considerations, monitoring mentions additionally permits you to interact with clients who’re sharing optimistic experiences together with your model. Don’t depart optimistic mentions unanswered!

When your model will get feedback like this…

…work together with the completely happy clients to construct a loyal and engaged following.

You will notice which customers are rising your attain

Monitoring Twitter mentions will assist you maintain observe of your prime mentions. The top mention is a tweet printed by one other Twitter person that talked about you, and that had probably the most impressions in a 28-day interval.

Particularly if the sentiment is optimistic, be sure you reply to those mentions! They’re doing you a favor by increasing your attain greater than another user-generated Tweets within the given month.

You must also keep in mind that once you reply to prime mentions, you’re making your account extra seen. And that may get you new followers or assist you increase model consciousness.

Lastly, it’s best to maintain engaged customers with large attain in your radar for potential collaboration alternatives.

You might get extra Twitter mentions

Like all social media, Twitter is a social platform. Partaking with the mentions you get is a method to begin a enjoyable, social interplay together with your followers. Mainly, taking the time to converse could make your followers really feel particular!

By monitoring Twitter mentions and doing extra of what works on your model, you possibly can earn extra mentions and extra followers.

Right here’s an incredible instance from Wendy’s. This fast-food chain takes the time to answer to the mentions it receives, whether or not they’re critical or extra of a joke:

It is possible for you to to shortly determine potential issues

Don’t let a disaster go unnoticed! In case your model’s web site crashes, an merchandise is out of inventory or there’s a problem at a brick-and-mortar retailer, clients would possibly take to Twitter to let you already know. Merely, clients regularly use Twitter to share points in real-time.

By usually monitoring mentions, it is possible for you to to deal with a disaster earlier than it escalates.

The right way to monitor your Twitter mentions

Monitoring Twitter analytics will give your model perception into the way you’re acting on the platform. And now that you already know you ought to be monitoring metrics like Twitter mentions, right here’s how to go about it.

The right way to monitor Twitter mentions utilizing Twitter Analytics

1. Open Twitter Analytics

Click on Extra (the icon with three dots) within the Twitter menu and select Analytics.

Twitter menu Analytics

2. This can carry you to the Twitter Analytics touchdown web page

You will notice a 28-day overview of vital Twitter information your model is probably going monitoring. This contains impressions, profile visits, followers and mentions. Twitter analytics will present you an outline of how that information has modified within the final month.

Twitter Analytics landing page

3. Scroll down to watch Twitter mentions month-over-month

If a snapshot of Twitter mentions from the final 28 days simply doesn’t do it, yow will discover extra detailed insights from every month under.

See what your prime point out was for the month and who tweeted it. Twitter identifies the highest point out by impressions. It is possible for you to to see the complete point out proper within the panel, alongside related stats.

And within the month-to-month abstract proven on the suitable aspect of the display, you’ll see what number of mentions, in whole, your model acquired within the month.

Analytics monthly summary

4. Monitor how your Twitter mentions change month over month

Analyze and evaluate these numbers together with your Twitter impressions, profile visits and new followers.

The right way to monitor Twitter mentions utilizing Hootsuite

Whereas Twitter Analytics is a good place to start out, your model would possibly need to go into extra element when analyzing Twitter mentions. And that’s the place social media monitoring instruments, like Hootsuite, are significantly helpful.

Social listening tools like Hootsuite have options and analytics capabilities that Twitter Analytics doesn’t have.

1. Log into your Hootsuite account and ensure your model’s Twitter account is linked

If it isn’t but, go to your profile. Click on on Social networks and groups. Then, click on on Add social community.

Or, navigate to the dashboard and click on Add social community.

You’ll be dropped at this display, the place you possibly can choose Twitter.

add Twitter account to Hootsuite

2. Add a brand new Stream particularly for Twitter mentions

Hootsuite allows you to create a wide range of completely different Streams on your model’s completely different social listening wants.

To see all of your model’s Twitter mentions in a single spot, navigate to your Hootsuite dashboard, click on New Board and select My posts and mentions. Then, observe the prompts so as to add a Stream of Twitter mentions.

You may also get thus far by navigating to your Twitter board and clicking Add Stream. Make sure you’ve chosen Twitter, then select Mentions.

add mentions stream

3. See all Twitter mentions in an inventory

Not like in Twitter Analytics, you gained’t simply see the mentions — it is possible for you to to work together with them, too. With Hootsuite, it’s simple for social media managers to reply shortly and effectively to mentions.

On the backside proper of every point out within the mentions Stream, you’ll see icons that mean you can Reply, Retweet, Like, or Assign the point out to a workforce member.

view all mentions in list form

Not like in Twitter Analytics, your model can even reply to the point out in a direct message. You’ll be able to ahead the Tweet to an e-mail deal with too. This may be helpful if you need another person out of your firm — for instance, a customer support consultant — to check out the point out.

These choices can be found after clicking on the ellipsis.

4. Don’t neglect to incorporate mentions when crafting Tweets from Hootsuite

Similar to when Tweeting natively, you possibly can embrace Twitter mentions when writing Tweets in Hootsuite.

Simply navigate to New submit, select Twitter and start writing within the Textual content field. Embrace the @ image and the Twitter username you need to point out wherever within the physique of your Tweet.

And don’t neglect: You’ll be able to embrace as many mentions as you want.

include mentions when writing Tweets on Hootsuite

Reply to Twitter mentions extra effectively

You may also entry Twitter mentions within the Hootsuite Inbox. This implies your model doesn’t must depend on Streams to watch mentions. You’ll be able to see all of your model’s private and non-private social conversations — for all of the social channels you’ve linked to Hootsuite — in a single place.

This contains:

  • Personal messages, feedback, replies and customer posts on Fb
  • Feedback and replies on LinkedIn
  • Direct messages, replies and mentions on Twitter

The Inbox makes it simpler for manufacturers to answer all Twitter mentions and different interactions from one dashboard.

With the brand new Inbox characteristic, your model can:

  • Keep up-to-date by clearly seeing all Twitter mentions in a single place.
  • Assign mentions. You’ll be able to assign mentions to a member of the workforce, or select Assign to Me to make sure nothing is forgotten and the most effective particular person sends a reply.
  • Get a notification if a point out is assigned to you to work on. That is one other approach to ensure nothing is missed or forgotten.
  • See which mentions nonetheless want a reply by navigating to the Unassigned tab within the Inbox.
  • Mark resolved mentions as Completed.
  • Filter the Inbox messages by social account, message kind or by which workforce member the point out was assigned to:

filter inbox messages by social account

Discover extra particulars on the best way to use the Hootsuite Inbox right here:

And that’s it — you already know what Twitter mentions are, why monitoring them is effective to your enterprise and the best way to monitor mentions. Now it’s time to start out partaking together with your clients and replying to these mentions!

Save time managing your Twitter presence through the use of Hootsuite to share video, schedule posts, and monitor your efforts. Strive it free immediately.

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Simply handle all of your social media in a single place and save time with Hootsuite.





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