Branding
Monday April 26, 2021 By David Quintanilla
Visual Identity For Smart Toothbrush Hum Smiles Back | Dieline


Most oral hygiene manufacturers give attention to the efficacy of their merchandise. It is smart. It is not like anybody needs enamel falling out of their mouth. However considering of dentists and white coats doesn’t fairly evoke friendliness or approachability. And contemplating that we begin and finish our days caring for our enamel, wouldn’t or not it’s good to have a brush that smiles again?

Editorial photograph

Colgate’s new electrical toothbrush Hum smiles again on the shopper by way of its playful and approachable design, packaging, and branding. Working with company Pearlfisher, Hum’s depth of character is instantly noticeable. The rounded finish of the rechargeable and good toothbrush is seen all through, particularly within the curves of the principal typeface. Along with being much like the toothbrush head, the form can be harking back to smiles and enamel.

Editorial photograph
Editorial photograph

Additional impressed by the toothbrush, the Hum title comes from the sound the comb makes when in use. The packaging, a telescoping cylinder, is unfussy and sports activities a Colgate pink and a small Colgate mark, lending the brand new product credibility and an in any other case distinctive product out of your mother and father’ Colgate. Because the packaging will get opened, Ms are added to the Hum wordmark, making for a playful multisensory expertise.

Editorial photograph
Editorial photograph

Hum stands out among the many competitors in its house with a enjoyable approachability that ditches the scientific aesthetic. Pearlfisher ties the brand new good toothbrush to its dad or mum model Colgate simply sufficient to guarantee customers of Hum’s dental hygiene bona fides. Moreover, they additional break from the pack by calling to the sound of toothbrushing, with an onomatopoeic model title and visible parts impressed by the whirring digital brush.

Editorial photograph



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