Marketing
Monday January 18, 2021 By David Quintanilla
“Water Cooler” Moments in a Remote Work World?


LinkedIn Tales is the profession community’s newest pitch to achieve a youthful demographic. The function may assist your organization attain that viewers, too.

Launched in September, tales could also be new to LinkedIn, however they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Tales—and most not too long ago, Twitter Fleets.

Brief-form social video ismore widespread than ever. Instagram Tales counts 500 million each day lively customers worldwide. Greater than 10 million individuals within the U.S. go surfing to TikTok on a regular basis. Microsoft, LinkedIn’s mum or dad firm, even tried to accumulate TikTok final yr.

However will the off-the-cuff format click on with younger professionals on LinkedIn?

In accordance with a post by LinkedIn’s senior product supervisor Gil Mark, LinkedIn Tales have “sparked tons of of hundreds of recent conversations on the platform.” Learn our information to see if they will spark one thing for you or your enterprise.

What are LinkedIn Stories?

LinkedIn Stories are image or video posts that disappear after 24 hours. Unlike regular posts which are published to someone’s feed, stories can only be viewed by clicking on someone’s profile photo icon. For now, LinkedIn Stories can only be accessed from the mobile app.

LinkedIn Stories mobile

Source: LinkedIn

Listed here are another issues to find out about LinkedIn Tales:

  • As soon as a narrative is revealed, it’s seen to connections and followers—however they will share your story with their 1st-degree connections by way of LinkedIn messaging.
  • LinkedIn Web page tales are public by default.
  • Individuals who view a LinkedIn story can reply with an emoji or message if they’re 1st-degree connections. Responses cannot be despatched to pages as of but.
  • The choice so as to add “Swipe Up” has been tested, however just isn’t at the moment out there.
  • Like on different platforms, LinkedIn Tales are meant to create an area for much less formal posts and substitute “water cooler moments” that occur much less now with distant work. “By exams in numerous areas all over the world, we’ve seen members undertake this format to attach extra personally and fewer formally with their friends and mates,” says LinkedIn CEO Ryan Roslansky in a blog post.
  • Tales are at the moment out there within the U.S., Canada, France, Australia, Brazil, Netherlands, and the UAE. Plans to launch the function worldwide are underway.

LinkedIn Tales adverts

In December, the platform began testing LinkedIn Tales adverts in a closed beta with round 600 advertisers.

Story Adverts seem as full-screen adverts in between member and LinkedIn Web page tales. Like different LinkedIn advert codecs, these adverts could be focused to accounts based mostly on firm title, job title, business, and so on.

Further reporting and retargeting choices may also be out there to assist advertisers optimize marketing campaign efficiency.

Search for LinkedIn Story adverts to roll out later in 2021.

Find out how to use LinkedIn Tales

Right here’s find out how to put up LinkedIn Tales to your profile.

1. Open the LinkedIn app.

2. Click on the plus icon beside your profile photograph. When you haven’t but, permit LinkedIn entry to your photographs, digital camera, and microphone (as you see match).

Click plus icon beside profile photo

Supply: LinkedIn

3. File a video or take an image by holding down the gray button. Or faucet the picture icon to add a photograph or video out of your photograph library.

4. Add textual content, stickers, or @ point out related LinkedIn members by taping the T and folded circle icons within the higher proper nook.

add text, stickers or @ mention

Supply: LinkedIn

5. Faucet Share story to publish.

It can save you a LinkedIn story throughout the 24-hour window that it’s dwell. Open the LinkedIn Story, faucet the ellipsis () within the high proper nook, and choose the Obtain icon.

Find out how to view your LinkedIn Tales insights:

1. Faucet in your profile photograph.

2. Faucet the eye icon within the backside left nook.

3. Select the Story you’d prefer to see insights on. You’ll be dropped at an insights web page.

LinkedIn Story insights can solely be seen throughout the 24 hours {that a} story is dwell. From the insights web page, you’ll be capable of see:

  • Complete variety of distinctive views
  • A listing of viewers

LinkedIn Story specs

When you plan to add a photograph or video as a LinkedIn Story, these are the really useful specs.

Photographs

  • Decision: 1080 width x 1920 peak (in pixels)
  • Supported file varieties: PNG and JPG
  • Facet Ratio: 9:16

Movies

  • Size: As much as 20 seconds
  • Decision: 1080 width x 1920 peak (in pixels)
  • Body: 30 FPS, sq. pixels
  • Supported file varieties: H264, MP4
  • Facet Ratio: 9:16

10 methods to make use of LinkedIn Tales for enterprise

Undecided find out how to use LinkedIn Tales for your enterprise? Listed here are some concepts to get you began.

Attempt the Query of the Day sticker

Want a each day LinkedIn Tales immediate? Attempt the Query of the Day sticker.

Use the story to publish your individual reply, or solicit solutions from the individuals in your organization and share their responses.

Question of the Day sticker

Supply: LinkedIn

Host a Q&A

Skip Reddit and host an Ask Me Something with LinkedIn Tales. Invite your CEO or a resident knowledgeable to take questions from prospects or workers.

Announce updates

Have some private or skilled information to share? A sneak peek of a brand new product launch? Totally different retailer hours on account of COVID-related rules? A message out of your CEO? The entire above could also be a very good match for LinkedIn Tales.

announce updates via LinkedIn Stories

Souce: LinkedIn

Whereas it’s nonetheless worthwhile to publish necessary updates as a put up, doing so means taking possibilities with LinkedIn’s algorithm. Publish them as a narrative, they usually might stand a better likelihood of being observed within the LinkedIn Story part of the information feed.

Share tips and insights

Share fleeting ideas, “today I learned” tidbits, and work tips to demonstrate thought leadership and personality with LinkedIn Stories.

Offer glimpses behind the scenes

Show customers or potential recruits what it’s like to work at your company. Share some of the perks of the job, like the state-of-the-art equipment you use and the office ping pong table. Or demystify what exactly it is you do for all the Boomers out there (for the 1,000th time, here is what social media manager does, Mom).

behind the scenes footage

Source: LinkedIn

Host employee takeovers

The rise of remote work can leave employees feeling disconnected. Revive community spirit by hosting regular employee takeovers. Connect disparate teams, departments, or locations with each other and what they do. Show off projects, work-from-home setups, or share some personal facts.

Promote your LinkedIn Live

Live streams blew up on LinkedIn in 2020. In October, the platform saw a 437% improve in LinkedIn Live broadcasts in contrast with the earlier yr.

If your organization is one of the thousands at the moment going dwell on the platform, think about using LinkedIn Tales to advertise and preview the published.

LinkedIn Live broadcast

Supply: LinkedIn

Learn how to use LinkedIn Live.

Publish job postings

Digital hiring has turn out to be a norm. Some 70% of professionals polled in LinkedIn’s Way forward for Recruiting Report consider it’s right here to remain.

With so many corporations turning to the tactic, a LinkedIn Story is one other option to make your job put up stand out. Since LinkedIn Tales seem within the information feeds of those that comply with you or your web page, probabilities of reaching people who find themselves excited by your enterprise are excessive.

Spotlight a Showcase Web page

Alert your prospects and workers to a brand new or current LinkedIn Showcase Web page. There’s a very good likelihood lots of your followers can be excited by following it—in the event that they comprehend it exists! Inform them the place to search out it and how much content material they will sit up for seeing.

Learn more about LinkedIn Showcase Pages.

Promote firm values

Present your viewers what your organization cares about. Publish variety statistics. Share the actions your organization is taking to fight the local weather emergency. Increase consciousness for a trigger near your enterprise. LinkedIn Tales could also be a very good place for well timed updates on these company initiatives.

promote company values

Supply: LinkedIn

Read our guide on genuine social media activism.

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