Branding
Tuesday February 2, 2021 By David Quintanilla
‘Whisky Is The Limit’ Feels Like A High-Octane Action Flick | Dieline


Not solely does the model identify really feel prefer it could possibly be the title of a high-octane motion movie, however the model design for Whisky Is The Restrict additionally throttles the fuel to full pace. Every bottle is a surreal mixture of the Swiss countryside combined with animals from native legends. The mixing of kind, illustration, and geometric patterns make this one whisky model you will wish to showcase to your hip, cool mates.


WHISKY IS THE LIMIT Whisky Is The Restrict is an unbiased whisky bottler primarily based in Geneva, Switzerland. The model started as a web based useful resource that shared tales, journey logs and whisky tastings, however rapidly grew a loyal following on social media. Because of the robust relationships established with distilleries and influencers over the course of many discipline journeys, it was a pure subsequent step to start out choosing and bottling their very own whisky casks. We had been tasked to rebrand the enterprise from prime to backside, and disrupt the conservative visible codes of the class to focus on a extra enjoyable and upbeat character of whisky. The last word objective was to make whiskey a extra inclusive drink that is aware of no boundaries of age, gender or standing. The important thing design options are: a brand new brand system now composed of a full-name and acronym with customized hand-drawn lettering, and an unique pyramid logomark that encapsulates the which means of the model identify.

The model identification was accomplished with the selection of Sang Bleu Kingdom – a putting typeface made by Swiss Typefaces – because the lead model font, and a broad color palette of pastel tints not often related to the whisky class.

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Each label is absolutely illustrated with summary landscapes impressed by the Scottish countryside and a novel spirit animal picked from native myths and legends that embodies the character of that exact whisky.

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Whisky Is The Restrict has efficiently launched 7 bottlings within the Swiss and French markets with plans for export to different nations.

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It was paramount to work in shut contact with Imoco Group in northeast Italy in an effort to obtain the specified premium end of the labels. We selected Arconvert’s Picasso X-Dry, a heavyweight paper label with a finely granular floor, and digital printing to focus on the color shades of the background illustrations. The spirit animal silhouette jumps out of the label due to a raised spot glitter UV coating.

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