Whisp falls completely consistent with the pattern of superbly designed alcoholic seltzers. With a hip typeface bursting with TikToker power, the cans characteristic a wonderful, pastel shade and the identify of the model horizontally operating down its facet. Whisp has the juice to be the alcoholic seltzer of pool get together season. You already know, at any time when that’s.
Whisp is an alcoholic seltzer that was launched in September 2020. As a result of millennial and Gen-Z traits of a conscious perspective in direction of well being, alcohol, and the setting, in addition to social media self-consciousness, there was an explosion of gross sales in non-alcoholic and low-alcohol beer and cocktails.
Conveying freedom and enjoyable, the model is centered across the idea of ‘Up’. This concept brings effervescent power, boundless positivity and quirky enjoyable to the design, voice and duplicate. Whisp is the right confederate to a balanced life-style – if you find yourself up to hang around, however not for the hangover.
The adaptable gravity-defying wordmark conveys a way of weightlessness and displays the ‘gentle’ nature of the drink. Bespoke iconography was developed utilizing the distinctive tittle of the lowercase ‘i’ within the wordmark, making them own-able. The thought of a balanced life-style is mirrored in a bit balancing scale smiley face.
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