Branding
Wednesday April 14, 2021 By David Quintanilla
White Claw Introduces Its Harder Seltzer Surge, Just In Time For Your Roaring 20s Summer | Dieline


White Claw has simply launched their new “Surge” line that is certain to make waves within the arduous seltzer world. Not solely does this tough seltzer have the next ABV at 8%, but it surely additionally is available in a a lot greater, nautically blue 16-oz can. The brand new Surge line options taste profiles which are delightfully fruity equivalent to Blood Orange and Cranberry. 

We’re all for brand spanking new packaging, however this new design appears hauntingly much like beer cans already in the marketplace, equivalent to your basic Bud Mild, Blue Moon, or Busch; plus, is not the entire level of White Claw to be refreshingly totally different from beer? The unique white White Claw cans that characteristic a colourful stripe consultant of the flavour profile inside are as refreshing and light-weight because the contents. This new packaging, nevertheless, matches in additional than it stands out.

Editorial photograph

Perhaps, simply perhaps, White Claw is attempting to attraction to a brand new demographic that maybe would not determine with the pink and white raspberry packaging however would as a substitute choose to be related to the water-beers of the world, albeit on the power of a double IPA. However, we are going to cheers to White Claw for not designing the “Surge” title with cliche techno-inspired typography. It is known as restraint. 

So whereas Surge may need missed the packaging alternative to distinguish itself, we’re nonetheless going to purchase a sampler pack to see what the hype is all about. For work functions, in fact.



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