Branding
Wednesday February 17, 2021 By David Quintanilla
Your Cereals Should Be Bold So You Can Be Mighty | Dieline


It’s stated that being mighty is a New Zealand mindset. Effectively, if that’s true, then consuming Be Mighty solely serves to gas that philosophy! 

Be Mighty is a cereal model by Hubbards Meals, primarily based in New Zealand. Teaming up with Onfire Design for his or her most up-to-date rebranding, Be Mighty aspired to create a brand new look that might replicate the boldness of its various tastes and textures. Elevate your hand (and your spoon) when you agree. 


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New Zealand-based Hubbards has an extended historical past in creating new and thrilling breakfast experiences. The well-known, native model has a particularly loyal following, having been began by Dick Hubbard in his storage within the 1980’s. It at all times has, and at all times shall be, a model that invents, creates, pushes boundaries, and disrupts norms. 

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The brand new client pattern of consuming meals filled with good and sustainable power, offered Hubbards with a possibility to enter a brand new breakfast class with a scrumptious vary of granolas. Loaded with fibre and Low GI, Be Mighty meets customers’ calls for for meals that can energy them by way of their day.

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Having been concerned with Hubbards since 2012, Onfire has been working with the crew, revitalizing the model for the previous yr to arrange it for the following stage of its journey. Step one was to evolve the long-lasting model emblem by creating a brand new, versatile, visible language. From there, they modified the copywriting tone to observe go well with. 

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For Be Mighty, the brand new model language was cranked as much as the max to seize the energetic nature of the design. A clear, white pack emphasizes the pure power contained inside every variant. The dominant graphic is an unapologetically large, daring, and brash, pumped fist (in fact, holding a breakfast spoon) to underline the ‘hell yeah!’ product premise. Vivid, poppy colours distinction starkly towards incumbents’ extra subdued and conventional coloration palettes. 

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The Onfire crew created a variety of hand-rendered, expressive items that add to the energetic tone. Concurrently, the back-of-pack copywriting is impressed by the constructive considering that created the vary, whereas being each irreverent and enjoyable. All these components mix to create a vibrant proposition on-shelf, which is not any retail wallflower.

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Be Mighty is defiantly optimistic. It exhibits that there’s a means of placing greatnatural sustaining power in, with out all of the nasties of the same old decisions. With Hubbards Be Mighty, you can begin your day with intentions up the wazoo!

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